Brittaney Kiefer - Profile and Journalist Details
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Brittaney Kiefer
Verified
Creative Editor, Adweek
London
Beats
Sustainable Development Public PolicySocioeconomics
Content
By Brittaney Kiefer Verified| Adweek Verified We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Puma is gaining ground in the race to win over Gen Z as it tries to turn around its business in the competitive sportswear landscape. The German company—one of the “big four” sportswear brands alongside Nike, Adidas, and Under Amour—has seen its reputation improve since launching its largest ever global campaign in March.
By Brittaney Kiefer Verified| Adweek Verified We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Everyone experiences moments of low confidence sometimes–even global icons like Zendaya. In a new ad from fast-growing sportswear brand On, Zendaya gives herself a pep talk in the mirror. “You can do anything,” she says. “You can be anyone.” It turns out the task at hand is more interstellar than your everyday challenge.
By Brittaney Kiefer Verified| Yahoo Life Verified Everyone experiences moments of low confidence sometimes–even global icons like Zendaya. In a new ad from fast-growing sportswear brand On, Zendaya gives herself a pep talk in the mirror. "You can do anything," she says. "You can be anyone."It turns out the task at hand is more interstellar than your everyday challenge. After starring in hits like Euphoria and Challengers, Zendaya's next venture takes her to space.
Company Info
Adweek
Adweek is a leading American advertising trade publication, established in 1979 and based in New York City. Owned by Shamrock Capital since 2020, it serves as a vital source of news and insights for the brand marketing ecosystem. Adweek covers a wide range of topics, including marketing, creativity, client-agency relationships, media, and technology, providing in-depth analysis and updates on industry trends. The publication also organizes significant events, such as the Brandweek summit, which gathers industry leaders to discuss marketing strategies and innovations. Adweek maintains a strong digital presence through its website, mobile apps, and social media channels, reaching over 6 million professionals across various sectors, including marketing, advertising, media, and technology. Known for its award-winning coverage, Adweek plays a crucial role in shaping industry discussions and providing valuable resources for marketing and advertising professionals.
New York, United States
+1 212-493-4262
Founded: 1979