Bryan Lufkin - Profile and Journalist Details
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Bryan Lufkin
Verified
Senior Editor, InsideHook
New York
Beats
weird science, diy design,asia consumer goods, men's interest, japan visual art, pop culture, digital arts emerging technology, video games, traveling internet culture
Product launches, surveys
Content
Company Info
InsideHook
InsideHook is a digital lifestyle platform based in New York City, founded in May 2012. It connects readers with various aspects of culture, wellness, and leisure, primarily targeting sophisticated urban males in their 30s and 40s. The platform offers insights into style, travel, dining, vehicles, watches, and fitness. The company specializes in content creation, producing high-quality articles, videos, and other media on lifestyle topics. InsideHook also provides branded entertainment services, including native solutions, custom content, and event activations for premium brands. It engages its audience through email newsletters and digital media, as well as organizing offline events to enhance brand experiences. Additionally, InsideHook has launched HoopsHQ, a paywalled platform focused on college basketball, expanding its reach into sports media. The company generates approximately $6 million in revenue and employs around 46 people.
New York, New York, United States
+1 646-218-9710
Founded: 2012