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Bryan Wassel

Bryan Wassel

Verified

Reporter, CX Dive

Hasbrouck Heights

Final Covers

agriculture national stories

Journalist Type

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Seniority Positions

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Industries

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Content

Total articles 2657

  • Travel perks can spice up loyalty, but customers still seek financial benefits

    By Bryan Wassel Verified| Hotel Dive@ About half of consumers say they are extremely or very likely to engage with loyalty programs that offer travel options, according to a survey of 1,094 shoppers released by arrivia last month. Consumers showed more interest in travel-based loyalty programs for certain categories. Nearly 9 in 10 respondents said they would be very or extremely likely to book travel through a luggage brand’s loyalty program.

    By Bryan Wassel Verified · Hotel Dive

    Apr. 18, 2025

  • Generational needs in apparel CX can be met by common store design principles

    By Bryan Wassel Verified| CX Dive@ This audio is auto-generated. Please let us know if you have feedback. Digitally native Gen Z consumers are just as likely to shop online for apparel as they are in store, according to a survey of more than 2,000 consumers by ChangeUp. But nearly half of Gen Z say poor in-store apparel shopping experiences drive them to want to shop online. Half of Gen Z respondents say they find in-store shopping stressful, while 2 in 5 feel overwhelmed by too many choices in-store.

    By Bryan Wassel Verified · CX Dive

    Apr. 18, 2025

  • Travel perks can spice up loyalty, but customers still seek financial benefits

    By Bryan Wassel Verified| Hotel Dive@ About half of consumers say they are extremely or very likely to engage with loyalty programs that offer travel options, according to a survey of 1,094 shoppers released by arrivia last month. Consumers showed more interest in travel-based loyalty programs for certain categories. Nearly 9 in 10 respondents said they would be very or extremely likely to book travel through a luggage brand’s loyalty program.

    By Bryan Wassel Verified · Hotel Dive

    Apr. 18, 2025

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Company Info

CX Dive

Hasbrouck Heights, United States