Caitlin Burnett - Profile and Journalist Details
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Caitlin Burnett
Verified
Freelance Contributing Editor, Who What Wear
Los Angeles
Beats
Content
By Caitlin Burnett| Who What Wear with Hillary Kerr@ I don't know about you, but I feel like it's been ages since my body has seen the sun. We've reached that inevitable point post-winter when summer days feel like a very, very distant memory. And although spring has officially sprung, all I can think about is hot tropical weather. I'm sure I'm not the only one who misses the feeling of sun on their face—and a nice tan on their body.
By Caitlin Burnett| Who What Wear with Hillary Kerr@ As someone who used to participate in every trend that came along, I consider myself fully reformed. I'm much more strategic with my purchases and practice a generally more thoughtful approach to shopping. Now, instead of chasing passing trends, I invest in pieces that have longevity, focusing on timeless staples I'll keep for years.
By Caitlin Burnett| Who What Wear with Hillary Kerr@ I don't know about you, but I feel like it's been ages since my body has seen the sun. We've reached that inevitable point post-winter when summer days feel like a very, very distant memory. And although spring has officially sprung, all I can think about is hot tropical weather. I'm sure I'm not the only one who misses the feeling of sun on their face—and a nice tan on their body.
Company Info
Who What Wear
Who What Wear is a digital fashion, beauty, and lifestyle publication founded in 2006 by Hillary Kerr and Katherine Power. Based in Los Angeles, with additional offices in New York City, London, and Minneapolis, the company operates under Clique Brands and was acquired by Future plc in 2022. It started as a daily email newsletter focused on celebrity style and has grown into a multi-platform media brand. The company offers digital publishing through its websites, providing trend reports, shopping guides, and beauty tutorials. It also hosts the *Second Life* podcast, featuring interviews with industry leaders. Who What Wear collaborates with Target to create an affordable, size-inclusive clothing line and has launched *Versed*, a clean skincare brand. The brand targets style-conscious consumers looking for accessible luxury and trend guidance, engaging with advertisers through its parent company for cross-platform marketing opportunities.
West Hollywood, California, United States
+1 323-648-5600
Founded: 2006