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Caroline Marshall-Foster
Verified
Editor, The Florist
London
Beats
Health.
Content
By Caroline Marshall-Foster Verified| theflorist.co.uk@ The founders and host of the National Florist Day project have decided to pause the campaign in the face of increasing turbulence in the industry. As explained more fully in her blog, Caroline Marshall-Foster, the driving force of the first, highly successful event, says the campaign proved conclusively that a generic, cross industry campaign can work.
By Caroline Marshall-Foster Verified| theflorist.co.uk@ The founders and host of the National Florist Day project have decided to pause the campaign in the face of increasing turbulence in the industry. As explained more fully in her blog, Caroline Marshall-Foster, the driving force of the first, highly successful event, says the campaign proved conclusively that a generic, cross industry campaign can work.
By Caroline Marshall-Foster Verified| theflorist.co.uk@ Was National Florist Day 2024 a success? Absolutely. Not only did it exceed all expectations in the number of local independent florists taking part, but proved beyond reasonable doubt that working together, under one collective brand, whilst focussing on LOCAL MARKETING rather than a scatter gun approach, had the most phenomenal power. Not just in generating sales but, just as importantly, in generating a sense of community, confidence and connection.
Company Info
The Florist
London, United Kingdom