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Cassandra Stern
Verified
Editor, CosmeticsDesign USA
Chicago
Beats
News
Content
By Danielle Masterson Verified, Cassandra Stern Verified, Tsi Usa, Lesaffre USA| Nutra Ingredients-usa Verified While adults have enjoyed nostalgic collaborations like GHOST Energy’s collab with Sour Patch Kids and Bubblicious, those same adults still remember the supplements that got them there: Flintstone Vitamins. But a lot has changed since the cultural staple was introduced in 1968, and those Flintstone Vitamin takers are now parents, looking for efficacious ways and non-sugary ways to supplement their growing children.
Gen Z’s healthy habits explained: 5 charts exploring the attitudes of a growing consumer demographic
By Cassandra Stern Verified, Kelly Bonner Verified, Tsi Usa, Lesaffre USA| Nutra Ingredients-usa Verified 1. Better sleep, managing stress and mental health support are at the top of the list for Gen Z consumers regarding their health. Of note, Gen Z respondents reflected the same attitude as the general population (34%) regarding the optimization of fitness and performance as a top health concern. For industry stakeholders, this could imply that brands should not over-index on high-intensity fitness narratives or performance-obsessed messaging for Gen Z audiences. 2.
By Danielle Masterson Verified, Cassandra Stern Verified, Tsi Usa, Lesaffre USA| Nutra Ingredients-usa Verified While adults have enjoyed nostalgic collaborations like GHOST Energy’s collab with Sour Patch Kids and Bubblicious, those same adults still remember the supplements that got them there: Flintstone Vitamins. But a lot has changed since the cultural staple was introduced in 1968, and those Flintstone Vitamin takers are now parents, looking for efficacious ways and non-sugary ways to supplement their growing children.
Company Info
CosmeticsDesign USA