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Catrina Yohay

Catrina Yohay

Verified

Executive Managing Editor, PureWow

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publishing, design, advertising events, media, creative gaming, technology, media marketing,digital

Journalist Type

-

Seniority Positions

Medium Formats

Content

Total articles 278

  • Is It Worth the Hype? 4 Editors Test Tarte's TikTok-Famous Under-Eye Color Corrector

    By Catrina Yohay Verified, Chelsea Candelario Verified| PureWow Verified Your dark circles don’t stand a chancePureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here. Some makeup products are born great, while others have greatness thrust upon them—thanks, in part, to the influencing powerhouse that is TikTok.

    By Catrina Yohay Verified, Chelsea Candelario Verified · PureWow

    Apr. 16, 2025

  • I'm Pregnant & My Best Friend Is Struggling with Infertility. Here's the One Thing I Wish I'd Done Differently

    By Catrina Yohay Verified| PureWow Verified wellnessPlus, helpful advice from two parenting and fertility expertsDasha Burobino/JLco - Julia Amaral/Getty ImagesI’m at that stage in life where boozy weekend brunches have been replaced by 7 a.m. yoga classes, and the group chat reads more like a parenting confessional than a NSFW Reddit thread.

    By Catrina Yohay Verified · PureWow

    Apr. 11, 2025

  • Is It Worth the Hype? 4 Editors Test Tarte's TikTok-Famous Under-Eye Color Corrector

    By Catrina Yohay Verified, Chelsea Candelario Verified| PureWow Verified Your dark circles don’t stand a chancePureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here. Some makeup products are born great, while others have greatness thrust upon them—thanks, in part, to the influencing powerhouse that is TikTok.

    By Catrina Yohay Verified, Chelsea Candelario Verified · PureWow

    Apr. 16, 2025

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Company Info

PureWow

PureWow is a prominent digital lifestyle brand and multimedia platform founded in 2010, now part of Gallery Media Group under VaynerX. It ranks among the top three U.S. women’s media brands, delivering content designed to enhance the enjoyable aspects of life while simplifying important topics for women aged 25 to 45. The brand promotes a judgment-free and approachable ethos, aiming to enrich women's lives through practical and aspirational content. PureWow produces original articles, videos, and social media content across various topics, including beauty, fashion, wellness, food, travel, tech, and books. It reaches over 90 million users monthly through its web presence, email newsletters, mobile apps, and live events. The brand also hosts curated experiences tailored to its audience's interests. Recognized by Forbes as a top website for women, PureWow emphasizes relatability and accessibility, making it a trusted source for lifestyle guidance.

New York, New York, United States

+1 646-633-4875

Founded: 2010