Charlene Weisler - Profile and Journalist Details

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Charlene Weisler

Charlene Weisler

Verified

Freelance Columnist, MediaPost

New York

Final Covers

Lifestyle EntertainmentCovers: Politics Religion

Doesn’t Cover

Sports, politics, tech, finance

Journalist Type

-

Seniority Positions

Medium Formats

Content

Total articles 717

  • Matching Ads With Emotional Context To Programming: Wurl's AI Approach

    By Charlene Weisler Verified| MediaPost Verified While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ... Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. Become a subscriber today!If you're already a paid subscriber, please sign-in. Username   Password     Forgot?

    By Charlene Weisler Verified · MediaPost

    Jun. 27, 2024

  • Putting the Viewer First: A Look at FreeWheel's Viewer Experience Lab

    By Charlene Weisler Verified| Media Village Verified The secret to compelling advertising is an ongoing project but, thanks to advanced research techniques, it is possible to more fully understand which ad experiences best engage viewers. FreeWheel has developed such a technique in partnership with MediaScience, in order to develop custom research studies to glean insights to improve the quality of ad experiences through FreeWheel's Viewer Experience Lab.

    By Charlene Weisler Verified · Media Village

    Jun. 05, 2024

  • Matching Ads With Emotional Context To Programming: Wurl's AI Approach

    By Charlene Weisler Verified| MediaPost Verified While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ... Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. Become a subscriber today!If you're already a paid subscriber, please sign-in. Username   Password     Forgot?

    By Charlene Weisler Verified · MediaPost

    Jun. 27, 2024

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Company Info

MediaPost

MediaPost is an integrated publishing and content company that serves the media, marketing, and advertising sectors. Founded in 1996 and based in Wilton, Connecticut, it operates as an online resource for advertising media professionals across various platforms, including TV, radio, print, and digital media. The company offers a variety of services tailored to the advertising industry. MediaPost provides comprehensive news coverage, analysis, and insights into trends in media and advertising. It also offers directories and tools to assist businesses in planning and purchasing advertising. Additionally, MediaPost organizes conferences and events that facilitate networking and discussions on key industry issues. The company produces video content featuring interviews and discussions with industry leaders, available on platforms like YouTube. With an estimated annual revenue between $5 million and $25 million and a workforce of 100 to 250 employees, MediaPost plays a significant role in supporting professionals in the media and advertising fields.

New York, New York, United States

+1 212-204-2000

Founded: 1996