Charlie Menchaca - Profile and Journalist Details
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Charlie Menchaca
Verified
Managing Editor, The Path to Purchase Institute
Chicago, United States
Beats
Entertainment Business News, International affairs, Academy Awards, Wall Street , New York Rangers, Breaking Business News
Content
By Charlie Menchaca| The Path to Purchase Institute@ Mateusz Drela will moderate a virtual discussion on how to effectively manage ads across multiple retail media networks. He'll be joined by Andrene Dos Anjos of Mars Pet Nutrition. Time: 2-3pm ETDate: April 24For details, visit https://events.p2pi.com/meetups2025 Best career advice you've received: "Just because everyone is doing something a certain way doesn't mean it's the right way to do it." This mindset has been critical throughout my career.
By Charlie Menchaca| Path to Purchase IQ Verified Mateusz Drela will moderate a virtual discussion on how to effectively manage ads across multiple retail media networks. He'll be joined by Andrene Dos Anjos of Mars Pet Nutrition. Date: April 24Time: 2-3pm ETFor details, visit events.p2pi.com/meetups2025 New marketing tactic that you use: Marketing to the community has always been the most effective tool for me.
By Charlie Menchaca| The Path to Purchase Institute@ Mateusz Drela will moderate a virtual discussion on how to effectively manage ads across multiple retail media networks. He'll be joined by Andrene Dos Anjos of Mars Pet Nutrition. Time: 2-3pm ETDate: April 24For details, visit https://events.p2pi.com/meetups2025 Best career advice you've received: "Just because everyone is doing something a certain way doesn't mean it's the right way to do it." This mindset has been critical throughout my career.
Company Info
The Path to Purchase Institute
The Path to Purchase Institute (P2PI) is a prominent organization based in Chicago, Illinois, dedicated to supporting consumer product marketing executives and brand managers. Founded in 2003, P2PI provides a comprehensive view of the shopper journey, connecting thousands of professionals in media, shopper, omnichannel, and commerce marketing across North America, particularly in the U.S. and Canada. P2PI offers a range of services, including extensive research and insights into both in-store and digital commerce. The institute hosts various events, such as the Retail Media Forum and the Digital Shopper Commerce Forum, where industry leaders share best practices and discuss trends. Additionally, P2PI provides educational webinars and workshops, known as Learning Labs, to enhance skills in areas like retail presentations. With over 300 member brands and 18,000 industry executives, P2PI fosters a strong community for networking and collaboration among commerce marketing professionals.
'+1 773-992-4450
Founded: 2003