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Charlie Menchaca

Charlie Menchaca

Verified

Managing Editor, The Path to Purchase Institute

Chicago, United States

Final Covers

Entertainment Business News, International affairs, Academy Awards, Wall Street , New York Rangers, Breaking Business News

Doesn’t Cover

Journalist Type

Seniority Positions

Content

Total articles 68

  • Q&A: Mateusz Drela of Retail Media IQ

    By Charlie Menchaca

    Apr. 09, 2025

  • Q&A: Mateusz Drela of Retail Media IQ

    By Charlie Menchaca

    Apr. 09, 2025

  • Q&A: Mateusz Drela of Retail Media IQ

    By Charlie Menchaca

    Apr. 09, 2025

As seen in

Company Info

The Path to Purchase Institute

The Path to Purchase Institute (P2PI) is a prominent organization based in Chicago, Illinois, dedicated to supporting consumer product marketing executives and brand managers. Founded in 2003, P2PI provides a comprehensive view of the shopper journey, connecting thousands of professionals in media, shopper, omnichannel, and commerce marketing across North America, particularly in the U.S. and Canada. P2PI offers a range of services, including extensive research and insights into both in-store and digital commerce. The institute hosts various events, such as the Retail Media Forum and the Digital Shopper Commerce Forum, where industry leaders share best practices and discuss trends. Additionally, P2PI provides educational webinars and workshops, known as Learning Labs, to enhance skills in areas like retail presentations. With over 300 member brands and 18,000 industry executives, P2PI fosters a strong community for networking and collaboration among commerce marketing professionals.

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'+1 773-992-4450

Founded: 2003