Chris Conner - Profile and Journalist Details

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Total articles 37

• Driving Sustainability into the Product — Life Science Marketing Radio

  By Chris Conner| Life Science Marketing Radio@ I think we can all agree sustainability is important. But how does it contribute to ROI? How do you incorporate it into your business? And is there a competitive advantage to be gained from doing that? Jeffrey Whitford is Head of Global Corporate Responsibility and Life Science Branding at Merck KGaA, Darmstadt, Germany.

  By Chris Conner · Life Science Marketing Radio

  Oct. 01, 2018

• QIAGEN Switches to a Centralized Approach to Marketing Communications — Life Science Marketing Radio

  By Chris Conner| Life Science Marketing Radio@ Large companies frequently bounce between two approaches to marketing communications. Should each unit do its own marketing or should there be one central "agency" responsible for serving all the internal customers? Or something in between? QIAGEN has recently adopted the centralized internal agency approach. Dennis Fink shared with me the thinking behind that, what it looks like and how it's going. Subscribe in iTunes. Leave an iTunes Review. Listen on Stitcher. QIAGENIntro Music stefsax / CC BY 2.5

  By Chris Conner · Life Science Marketing Radio

  Jul. 23, 2018

• Driving Sustainability into the Product — Life Science Marketing Radio

  By Chris Conner| Life Science Marketing Radio@ I think we can all agree sustainability is important. But how does it contribute to ROI? How do you incorporate it into your business? And is there a competitive advantage to be gained from doing that? Jeffrey Whitford is Head of Global Corporate Responsibility and Life Science Branding at Merck KGaA, Darmstadt, Germany.

  By Chris Conner · Life Science Marketing Radio

  Oct. 01, 2018

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Life Science Marketing Radio

The go-to resource for marketing information in the life science industry, Chris Conner helps brands and events produce content to engage customers, employees and thought leaders. Chris gives life science marketers access to the greatest minds and best thinking in the industry so they can be the smartest people in the room.