Chris Wood - Profile and Journalist Details
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Chris Wood
Verified
Writer, The Painted Life of Gregory Gillespie
New York
Beats
Sports, Auto, Guns
Content
By Chris Wood| MarTech Verified Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Dig deeper: IAB expects digital advertising growth to slow considerably this yearWhy we care.
By Chris Wood| MarTech Verified U.S. digital advertising will see a 7.3% increase over last year’s spend, according to the latest IAB forecast. This growth is notably lower than the 11.8% 2024 projection. Retail media networks (up 15.6% year-over-year) CTV (+13.8%) and social media (+11.9%) all expect double-digit growth, according to the study, “2025 Outlook: A Snapshot into Ad Spend, Opportunities and Strategies for Growth.”Slowdown.
By Chris Wood| MarTech Verified Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Dig deeper: IAB expects digital advertising growth to slow considerably this yearWhy we care.
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