Christopher Johnson - Profile and Journalist Details
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Christopher Johnson
Verified
Data Journalist, Morningstar
London
Beats
Croatia, Serbia Bosnia,Poland Albania, Ukraine Kosovo
Content
By Christopher Johnson Verified| Morningstar Canada@ The US is famous for its love of big vehicles, but it's the pickup truck that holds a peculiar place in the hearts of millions of its citizens. According to data from advertising agency Hedges & Company, in 2022 and 2023, respectively, manufacturers registered a whopping 2.7 million and 2.8 million pickup trucks in the country. The Ford (F) F-Series claimed the top spot as the best-selling truck for the 48th year running.
By Christopher Johnson Verified| Morningstar UK@ But there's one brand attempting to dislodge Ford's dominance with a green alternative. Founded by chief executive Robert Joseph Scaringe, Rivian is the electric vehicle manufacturer focused on revolutionising what Scaringe says is "the least efficient vehicle on the road". Referencing the "gorpcore" clothing brand beloved of urban millennials, he describes Rivian as the Patagonia of pick-up trucks: luxury adventure vehicle; good for the environment. This is a compelling story.
By Christopher Johnson Verified| Morningstar Canada@ The US is famous for its love of big vehicles, but it's the pickup truck that holds a peculiar place in the hearts of millions of its citizens. According to data from advertising agency Hedges & Company, in 2022 and 2023, respectively, manufacturers registered a whopping 2.7 million and 2.8 million pickup trucks in the country. The Ford (F) F-Series claimed the top spot as the best-selling truck for the 48th year running.
Company Info
Morningstar
Morningstar, Inc. is a leading financial services firm based in Chicago, Illinois, founded in 1984 by Joe Mansueto. The company started with a modest investment and has since grown into a billion-dollar enterprise with over 10,000 employees. Morningstar's mission is to illuminate investment opportunities for stakeholders, reflected in its name, which is inspired by a line from Henry David Thoreau’s *Walden*. Morningstar offers a range of services, including independent investment research, data solutions, investment management, retirement solutions, and software technology. Their investment research includes analysis of mutual funds, ETFs, stocks, and alternative investments, along with proprietary ratings. The firm serves a diverse clientele, including individual investors, financial advisors, asset managers, retirement plan providers, and institutional investors across various global markets.
Philadelphia, United States
+1 312-696-6000
Founded: 1984