Ciaran O'Kane - Profile and Journalist Details
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Ciaran O'Kane
Verified
Editorial Writer and Publisher, ExchangeWire
Beats
Law, Data science, HTML CSS, Tax law,LLM Data, NLP, Node.JS Economics, Business law, Python 3.8 Cryptocurrency, Natural Language Processing
Fashion and beauty
Content
By Ciaran O'Kane| MadTech Podcast@ After the latest antitrust ruling against Google, it seems like a good time to resurface Ciarán O’Kane's MadTech Sketch on how the Google ad tech business could look if it is broken up. First published July 2022Ever since the WSJ broke the story about Google potentially hiving off its ad tech business to placate regulators, there has been wild speculation about what they might do next.
By Ciaran O'Kane| MadTech Podcast@ MadTech Sketch: The Rise of the Super Signal AggregatorCiaran O'Kane turns his trusty pen to Scope3's new agentic advertising platform, and why it's all about signal and scaled sell-side curation... Many will be chatting about the Scope3 “pivot” after its announcement today. But I see it as an evolution, more than a pivot. Scope3 is a Super Signal Aggregator (SSA), and has been heading in that direction for some time. The company started in sustainability - a vital signal in itself.
By Ciaran O'Kane| MadTech Podcast@ After the latest antitrust ruling against Google, it seems like a good time to resurface Ciarán O’Kane's MadTech Sketch on how the Google ad tech business could look if it is broken up. First published July 2022Ever since the WSJ broke the story about Google potentially hiving off its ad tech business to placate regulators, there has been wild speculation about what they might do next.
Company Info
ExchangeWire
ExchangeWire is a UK-based company that operates in the advertising services, marketing, and media sectors. It specializes in providing news and analysis focused on data and technology trends that impact these industries. The company emphasizes actionable market intelligence, particularly in the EMEA and APAC regions, and encourages industry players to share relevant news stories. The company offers a platform for insights through various publications, including the MadTech Podcast, which covers topics related to media and technology. ExchangeWire also publishes reports and articles on industry trends, such as the IPA Bellwether Report and The Stack, which analyze marketing budgets and technological developments. With a revenue of approximately $4 million and a team of around 17 employees, ExchangeWire is co-founded by Rachel Smith, who serves as CEO, and Lindsay Rowntree, the Head of Content.
+44 333 023 7710
Founded: 2009