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Claire McCormack

Claire McCormack

Verified

Founding Member and Senior Editor, Beauty Independent

New York

Final Covers

Fashion

Doesn’t Cover

Finance, Crypto

Journalist Type

-

Seniority Positions

Industries

-

Medium Formats

Content

Total articles 6120

  • Social Media Critics Think Boy Smells' Rebrand Stinks

    By Claire McCormack Verified| Beauty Independent Verified Amid a wave of gen Z enthusiasm for fragrance, Boy Smells unveiled a gen Z-oriented redesign last Friday that’s been met with loud opposition in social media from its fervent fans who bemoan it for sanitizing its edgy identity to appease young consumers.

    By Claire McCormack Verified · Beauty Independent

    Apr. 17, 2025

  • Evening News - Thursday, April 17

    By Claire McCormack Verified| Bayshore Broadcasting@ Evening News – Thursday, April 17Support local journalism! Don’t let others regulate what news you see. Bookmark bayshorebroadcasting.ca to ensure you always have a direct connection to your trusted source for local news and information.

    By Claire McCormack Verified · Bayshore Broadcasting

    Apr. 17, 2025

  • Social Media Critics Think Boy Smells' Rebrand Stinks

    By Claire McCormack Verified| Beauty Independent Verified Amid a wave of gen Z enthusiasm for fragrance, Boy Smells unveiled a gen Z-oriented redesign last Friday that’s been met with loud opposition in social media from its fervent fans who bemoan it for sanitizing its edgy identity to appease young consumers.

    By Claire McCormack Verified · Beauty Independent

    Apr. 17, 2025

As seen in

Company Info

Beauty Independent

Welcome to my beauty blog.

Brooklyn, New York, United States

+1 718-928-9954