Cliff Smith - Profile and Journalist Details

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designing lighting

designing lighting (dl) is a U.S.-based organization dedicated to the Business of Lighting Designâ„¢, offering valuable insights and resources to the global lighting design community. The company publishes bi-monthly online magazines that feature industry news, interviews, and case studies of award-winning projects. With contributors from Europe and Asia, designing lighting is expanding its international presence. The company provides a range of services, including digital publications, podcasts like the *Whelmed Podcast*, and coverage of global lighting design events. It also supports initiatives such as the LIT Lighting Design Awards and educational content through webinars and articles on emerging trends. Targeting lighting professionals, including designers, architects, and engineers, designing lighting fosters collaboration and innovation within the industry. The leadership team includes Randy Reid, the editor of *designing lighting* magazine, and Cliff Smith, the publisher, both of whom bring extensive experience to the organization.