Cory Haik - Profile and Journalist Details

Beats

Content

Total articles 23

• Be essential

  By Cory Haik| Nieman Lab Verified My personal Covid mantra has been to simplify. I’m constantly asking, re-evaluating: What do I really need? And if this doozy of a year has taught me anything at all, it’s that this is exactly the right question for our audiences, too. I’ll start with the fact that our audience is not a monolith, as we’ve long tended to talk about them. “The youth want X,” “millennials need Y,” “conservatives believe Z, now use Triller,” and so on.

  By Cory Haik · Nieman Lab

  Dec. 23, 2020

• We’re already consuming the future of news - now we have to produce it

  By Cory Haik| Nieman Lab Verified We’re already consuming the future of news — now we have to produce it“Going forward, we will resource and produce articles, videos, and now Stories as our third core output. This is a significant and required shift in order to actually meet the audience where they are.” The future of storytelling is not the format you’re actively consuming as your eyes traverse the page of this text. That is to say: It’s not an article.

  By Cory Haik · Nieman Lab

  Dec. 18, 2019

• ‘Read In’: How readers are consuming our journalism across the country, in real time

  By Cory Haik| The Washington Post Verified We just soft-launched a new feature that shows where readers across the country are consuming Post journalism, in real time. Our “Read In” heat map displays popular stories on washingtonpost.com dispersed across the country. Take a look. Every hit to washingtonpost.com is analyzed for geographic location and topic. When you open “Read In,” you will see the map move automatically to the top state in which our politics journalism is being consumed.

  By Cory Haik · The Washington Post

  Nov. 20, 2019

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Company Info

Refinery29

Refinery29 is a digital media and entertainment company founded in 2005, focusing on content for smart, creative, and stylish women. Originally a New York City style guide, it has evolved into a global multimedia brand with over 36 million monthly visits. The company is known for its authentic and community-driven content across fashion, beauty, lifestyle, and social issues. Refinery29 publishes more than 1,800 stories each month, covering a wide range of topics. It features an e-commerce section that offers curated products through flash sales, earning commissions on transactions. The company also engages in experiential marketing, creating interactive events that blend content with immersive experiences. With a strong presence on social media and a substantial email subscriber base, Refinery29 effectively reaches its audience of trend-conscious consumers and brand partners. The company has experienced significant growth, expanding from a small team to over 500 employees while emphasizing sustainability and reader loyalty.