Cotton Delo - Profile and Journalist Details
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Cotton Delo
Verified
Contributor and Editor, Freelance
Boulder, San Francisco
Beats
Biography
Digital reporter and San Francisco bureau chief at Ad Age covering the business of social media. Aspiring novelist.
facebook , twitter, social media marketing , tumblr, social tv , instagram, pinterest
autos
Content
By Cotton Delo| Ad Age Verified Retailers are filling up their Facebook pages and Pinterestboards with items for sale this holiday season, but how many peopleare actually clicking through to make a purchase? Not many. Research from the e-commerce analytics company Custora suggeststhat a a very small percentage of online retail sales resultsdirectly from social. Just 2% of unique purchases made from Nov.
By Cotton Delo| Ad Age Verified Big changes are coming to Twitter's "brand pages," the landingpages it offers to some marketers that also spend ad dollars on thenetwork. Launched in December, the pages show the brand's Twitter feedand images, but Twitter plans to add experiences, includinge-commerce, contests and sweepstakes, according to three executivesfamiliar with the matter. The product will allow app developers to build experiences onTwitter, much the way they do on Facebook.
By Cotton Delo| Ad Age Verified There's still no advertising on Instagram, but a newphoto-tagging feature offers marketers new tricks to vie for users'attention. Dubbed "Photos of You," the feature lets you tag other Instagramusers, whether they're people or brands, directly in photos. Itfunctions similarly to photo tagging on Facebook, Instagram'scorporate parent. Previously, Instagram users who wanted to linkanother user to their photo would take the Twitter-like approach of@-mentioning them in the attached text.
Company Info
Freelance
Freelancer.com is the largest freelancing and crowdsourcing marketplace in the world, connecting over 81 million employers and freelancers across more than 247 countries. Founded in 2009 and based in Sydney, Australia, the platform allows employers to post jobs while freelancers can bid on these projects. It is publicly traded on the Australian Securities Exchange under the ticker ASX:FLN. The platform supports a variety of work categories, including software development, writing, design, and marketing. Freelancer.com also offers contests for creative work, where employers can award prize money to winning entries. Users can choose from different membership plans, including free and paid subscriptions, which provide various benefits. The mobile app enhances project management and communication for users on the go. With a diverse customer base that includes individuals, small businesses, and large enterprises, Freelancer.com plays a significant role in the global online economy.
De Pere, Wisconsin, United States