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Craig Custance

Craig Custance

Verified

Head of Creative Development, The Athletic

Detroit

Beats

Primary beats

SportsUnited States

Secondary beats

JudiciarySoft NewsCreative developmentNFLReal-EstateMeadowlands Sports ComplexSportMid-South NewsArtsSports BusinessAthleticsTechnologyPop CultureEntertainmentMen's AccessoriesHardBasketballHigh School SportsCricket

Biography

Head of Creative Development at @TheAthletic. Author of The Franchise: The Business of Building Winning Teams (Oct 15. release) Formerly @ESPN.

Final Covers

Sports Betting, Slots, Texas Hold'em Olympics, Omaha Hold'em, iGaming Casinos,Poker, Mixed Poker Games Online Poker, Football, NFL Sports Analytics, Soccer

Doesn’t Cover

Anything not listed above!

Journalist Type

-

Seniority Positions

Senior

Industries

Medium Formats

Media,Corporate

Content

Total articles 907

  • Welcome to The Athletic Peak, where we learn from the best leaders in sports

    By Craig Custance Verified · The Athletic

    Apr. 15, 2025

  • Bidding on Paul Skenes MLB Debut Patch card nears his 2025 salary

    By Larry Holder Verified, Caleb Mezzy, Dan Uthman, Craig Custance Verified · PressNewsAgency

    Mar. 12, 2025

As seen in

Wpvi-TV (Philadelphia, Pa),ESPN,The New York Times,The Hockey Writers,ESPN Radio,Abc Newsone,The Athletic,ESPNw,Yahoo,Kabc-TV (Los Angeles, Ca),Simon And Schuster

Company Info

The Athletic

San Francisco, California, United States

+1 650-464-1363

Founded: 2016