Dan Crossley - Profile and Journalist Details
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Dan Crossley
Verified
Executive Director, Food Ethics Council
London
Food, Shopping Wellness, SportsTravel, Entertainment Style, Music
Not applicable
Content
By Dan Crossley| The Grocer Verified Is it ethical to use idyllic images of animals roaming outdoors, in advertising and on pack, when most are intensively farmed? Some argue it’s deliberately misleading, while others regard it as acceptable if it represents some animals in their supply chain. At what point does putting a positive spin on something turn into disinformation? I believe it’s plain wrong if the imagery doesn’t fairly represent reality.
By Dan Crossley| The Grocer Verified There’s a number we should all know about and be acting on, but we’re not: £268bn. What does it represent, in case you missed the announcement in the busy pre-festive period? It’s a conservative estimate by Professor Tim Jackson for the cost of food-related chronic disease that is caused by the current food system in the UK. It combines government spending on healthcare, social care and welfare with indirect costs, like losses of productivity and human costs. It is a huge number.
By Dan Crossley| The Grocer Verified Is it ethical to use idyllic images of animals roaming outdoors, in advertising and on pack, when most are intensively farmed? Some argue it’s deliberately misleading, while others regard it as acceptable if it represents some animals in their supply chain. At what point does putting a positive spin on something turn into disinformation? I believe it’s plain wrong if the imagery doesn’t fairly represent reality.
Company Info
Food Ethics Council
The Food Ethics Council is a UK-based registered charity and think tank established in 1998. It is dedicated to transforming food systems to prioritize fairness, sustainability, and humane practices. The Council's mission focuses on fostering equitable food systems that respect people, animals, and the planet by addressing root causes of systemic issues. As an independent advisory body, the Council provides ethical frameworks and facilitates collaboration among stakeholders in farming, business, NGOs, academia, policy, and grassroots communities. Its services include ethical advisory support, stakeholder engagement through participatory events, research and advocacy on issues like food poverty and animal welfare, and capacity building for businesses and governments. The Council also produces impact reports, policy submissions, and educational resources to promote systemic change and ensure inclusivity in food system reforms.
London, United Kingdom
+44 333 012 4147
Founded: 1998