Dan Frommer - Profile and Journalist Details

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Dan Frommer

Dan Frommer

Verified

Founder and Editor-in-Chief, The New Consumer

New York, Los Angeles

Biography

Before starting The New Consumer in 2019, I was the Editor in Chief at Recode, Vox Media’s tech and business news publication. Earlier in my career, I helped create Business Insider as its second employee. I’ve also been the technology editor at Quartz and a reporter at Forbes. Originally from Chicago, and now based in Los Angeles after many years in New York, I graduated from Northwestern University’s Medill School of Journalism.

Final Covers

travel, media, trends restaurants, economics, retail food, marketing, technology finance, cpg,business

Journalist Type

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Seniority Positions

Industries

Medium Formats

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Content

Total articles 1723

  • Introducing the Consumer Trends Beauty Special 2025

    By Dan Frommer Verified · The New Consumer

    Apr. 10, 2025

  • Uncharted Tarifftory

    By Dan Frommer Verified · The New Consumer

    Apr. 07, 2025

  • How Americans really think about seed oils, Poppi & Olipop, and MAHA

    By Dan Frommer Verified · The New Consumer

    Mar. 21, 2025

As seen in

Company Info

The New Consumer

Los Angeles, California, United States

+1 917-279-4246

Founded: 2019