Dan Frommer - Profile and Journalist Details

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Dan Frommer

Dan Frommer

Verified

Founder and Editor-in-Chief, The New Consumer

New York, Los Angeles

Biography

Before starting The New Consumer in 2019, I was the Editor in Chief at Recode, Vox Media’s tech and business news publication. Earlier in my career, I helped create Business Insider as its second employee. I’ve also been the technology editor at Quartz and a reporter at Forbes. Originally from Chicago, and now based in Los Angeles after many years in New York, I graduated from Northwestern University’s Medill School of Journalism.

Final Covers

travel, media, trends restaurants, economics, retail food, marketing, technology finance, cpg,business

Doesn’t Cover

Journalist Type

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Seniority Positions

Industries

Medium Formats

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Content

Total articles 1723

  • Introducing the Consumer Trends Beauty Special 2025

    By Dan Frommer Verified

    Apr. 10, 2025

  • Uncharted Tarifftory

    By Dan Frommer Verified

    Apr. 07, 2025

  • How Americans really think about seed oils, Poppi & Olipop, and MAHA

    By Dan Frommer Verified

    Mar. 21, 2025

As seen in

Company Info

The New Consumer

The New Consumer is a media publication that examines how technology influences consumer behavior, particularly in spending habits. Led by Dan Frommer, a seasoned tech and business journalist, the platform offers a newsletter, website, and podcast, all supported by membership subscriptions. The newsletter provides insights into innovative companies, trends, and products, while the website features articles and analysis on consumer trends and technology. The podcast delves into the relationship between technology and consumer behavior through interviews and discussions. The New Consumer targets individuals and businesses interested in consumer trends, appealing to a wide audience that includes industry leaders and those following major companies like Amazon and Instagram. With a focus on innovation and a critical perspective, The New Consumer aims to deliver quality content through its member-supported model, ensuring independent journalism that highlights both successful and unsuccessful trends in the consumer space.

Los Angeles, California, United States

+1 917-279-4246

Founded: 2019