Dan Frommer - Profile and Journalist Details
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Dan Frommer
Verified
Founder and Editor-in-Chief, The New Consumer
New York, Los Angeles
Beats
Biography
Before starting The New Consumer in 2019, I was the Editor in Chief at Recode, Vox Media’s tech and business news publication. Earlier in my career, I helped create Business Insider as its second employee. I’ve also been the technology editor at Quartz and a reporter at Forbes. Originally from Chicago, and now based in Los Angeles after many years in New York, I graduated from Northwestern University’s Medill School of Journalism.
travel, media, trends restaurants, economics, retail food, marketing, technology finance, cpg,business
Content
By Dan Frommer Verified| The New Consumer Verified I’m excited to share a new Consumer Trends special report, my latest collaboration with Coefficient Capital. This latest Consumer Trends report is an 80-slide presentation that you can view and download for free. It’s the latest in our ongoing Consumer Trends series, which has now generated 13 reports.
By Dan Frommer Verified| The New Consumer Verified As you surely know, last week the Trump regime declared a bunch of steep new tariffs on imports from most countries the US trades with, especially Asian markets where a lot of consumer products — and components that go into consumer products — are made. This was not a surprise.
By Dan Frommer Verified| The New Consumer Verified Hello hello! It’s Dan Frommer, back with The New Consumer. How’s Q1 looking on your end? The big news this week is that PepsiCo announced it would spend $1.65 billion to acquire Poppi, the low-sugar, prebiotic soda startup that launched in 2018. Excellent timing! I just published a new Consumer Trends research report with Coefficient Capital that features, among other topics, a section about the modern soda category, including Poppi and its rival/peer Olipop.
Company Info
The New Consumer
The New Consumer is a media publication that examines how technology influences consumer behavior, particularly in spending habits. Led by Dan Frommer, a seasoned tech and business journalist, the platform offers a newsletter, website, and podcast, all supported by membership subscriptions. The newsletter provides insights into innovative companies, trends, and products, while the website features articles and analysis on consumer trends and technology. The podcast delves into the relationship between technology and consumer behavior through interviews and discussions. The New Consumer targets individuals and businesses interested in consumer trends, appealing to a wide audience that includes industry leaders and those following major companies like Amazon and Instagram. With a focus on innovation and a critical perspective, The New Consumer aims to deliver quality content through its member-supported model, ensuring independent journalism that highlights both successful and unsuccessful trends in the consumer space.
Los Angeles, California, United States
+1 917-279-4246
Founded: 2019