Dan Klefstad - Profile and Journalist Details
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Dan Klefstad
Verified
Host and Author, Northern Public Radio
Chicago
Beats
etc., food feminism, culturePop culture, social justice relationships, Latinx community
Content
By Dan Klefstad| Northern Public Radio Verified Independent Book Store Day is coming. How will you mark the occasion? Chances are, you support these shops but still buy from Amazon or a chain store. And I get it: Corporations can afford to charge less in order to gain market share. Still, I’ll suggest we shift away from the lowest price to preserve our local purveyors of knowledge. To make my case, I will not tell you how excited I get walking into an indie bookshop with its quirky displays of new releases.
By Dan Klefstad| Medium@ Marketing expert Seth Godin got me thinking about the difference between logo vs. brand. Most of us understand a logo as an identifier, like McDonald’s golden arches. You see it and know what they sell. Branding, on the other hand, goes beyond a transaction. It’s a promise that your life will be enhanced when you buy a certain product. Authors who want to make a name for themselves should study Godin, especially his comparison of two well-known companies: Nike and Hyatt.
By Dan Klefstad| Northern Public Radio Verified Independent Book Store Day is coming. How will you mark the occasion? Chances are, you support these shops but still buy from Amazon or a chain store. And I get it: Corporations can afford to charge less in order to gain market share. Still, I’ll suggest we shift away from the lowest price to preserve our local purveyors of knowledge. To make my case, I will not tell you how excited I get walking into an indie bookshop with its quirky displays of new releases.
Company Info
Northern Public Radio
As the broadcast arm of Northern Illinois University, the mission of Northern Public Radio is to enrich, inspire and inform adults in northern Illinois through programs and services that share ideas, encourage thought, give pleasure and create community. We are proud to fulfill our mission and are able to do so only with your financial support. Your personal membership with Northern Public Radio - as well as Corporate Support for your business - help make what we do possible.
DeKalb, United States
+1 815-753-9000
Founded: 1954