Dan Monheit - Profile and Journalist Details

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Dan Monheit

Dan Monheit

Verified

Founder, Hardhat

Melbourne

Biography

Dan Monheit is cofounder of Hardhat, Australia's foremost creative agency built around Behavioural Science. Founded in 2005 with childhood friend Justin Kabbani, Hardhat has grown to become one of Australia’s most in demand creative shops, with clients including the Victorian Government, Mattel, Lion Dairy and Drinks, Victoria University, Zip and Simply Energy. Dan is on a mission to help more business leaders, marketers and brands understand why people do the things that they do. His expertise in this space have seen him present on the topic to thousands of people, both locally, and at major international events including SXSW in Austin Texas. In 2020 alone, Dan’s insights into human behaviour were published in more than a dozen publications including collaborated content series with Google and Carsales. His Bad Decisions podcast regularly features in the 'top podcast' charts and draws thousands of listeners from over 90 countries. His Behavioural Science book, Terrible Advice for Excellent Marketers will be released in 2021.

Final Covers

Marketing, Marketing Strategy Behavioural Economics, Business Workshops and Presentations, SpeakingBehavioural Science, Advertising Storytelling

Doesn’t Cover

I only rarely cover men's sports.

Journalist Type

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Seniority Positions

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Industries

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Medium Formats

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Content

Total articles 157

  • Cheat Code: Why challenger brands should target the untargeted

    By Rosie Drew Verified, Dan Monheit · Mumbrella

    Jul. 08, 2024

  • Why you need to stop following the market leader

    By Dan Monheit · The CEO Magazine (Australia)

    Jun. 11, 2024

  • Cheat Code: Why challenger brands need extreme proof

    By Lauren McNamara Verified, Dan Monheit · Mumbrella

    May. 27, 2024

As seen in

Company Info

Melbourne, Australia