Daniel Burstein - Profile and Journalist Details
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Daniel Burstein
Verified
Senior Director, Content, MarketingSherpa
Jacksonville
Beats
Biography
Daniel is the host of the "How I Made It In Marketing" podcast, and oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the marketing direction for MECLABS Institute — digging for actionable discoveries while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine — from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications — a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 21 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.
plan, business, product, branding marketing funnel, small business, strategy, communication real estate, social media,marketing, digital podcast, promotion, creative, advertising channel, content
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Content
By Daniel Burstein| MarketingSherpa@ This article breaks down the key messages from a live webinar I taught to the SCORE community about marketing, entrepreneurship, and overcoming business challenges. I walked through a real-time analysis of sales sheets and website messaging to show how to get unstuck and communicate value clearly. You can watch the webinar below, or scroll below it for some key resources and a MeclabsAI-written summary.
By Daniel Burstein| MarketingSherpa@ Outsmart Your Competition: Bigger, better-funded rivals will never see it coming (replay) This is a replay of a live event originally presented to the SCORE (Service Corps of Retired Executives) community on January 23rd, 2025, hosted by Chaya Thousand. Here are some FREE resources that we hope you find helpful after watching the webinar replay.
By Daniel Burstein| LinkedIn@ Daniel Burstein ✏️ Senior Director, Content & Marketing, MarketingSherpa / MeclabsAI | 🎙 Host of the "How I Made It In Marketing" podcast 56m Report this post Outsmart Your Competition: Bigger, better-funded rivals will never see it comingHere are the slides from my SCORE Mentors Jacksonville webinar today. Thanks to Cheya T. for being a great host.
Company Info
MarketingSherpa
MarketingSherpa is a research institute based in Jacksonville, Florida, that specializes in effective marketing strategies. Founded in 1999, it is part of the MECLABS Institute family. The company aims to guide marketers through complex marketing challenges by providing actionable research and insights. MarketingSherpa offers a variety of services, including extensive research and case studies, agency services to optimize marketing efforts, and educational resources such as free online courses. They have published over 8,500 pieces of content, including detailed analyses of successful marketing campaigns, webinars, and podcasts featuring industry experts. The company also hosts conferences focused on customer-first marketing, fostering a community for marketers to share best practices and learn from one another.
Jacksonville, United States
+1 877-895-1717
Founded: 1999