Danielle Directo-Meston - Profile and Journalist Details

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Biography

Danielle Directo-Meston is an L.A.-based editor and writer with over 20 years of experience covering L.A. retail news, fashion, events, and lifestyle. Currently Hollywood Reporter's lead e-commerce writer, Danielle previously freelanced for THR and covered luxury retail, fashion, beauty, and lifestyle and wrote the regular Shop Talk column for The Hollywood Reporter. Her work has also appeared in print at C, Where L.A., and Pacific San Diego magazines and online at Curbed L.A., MyDomaine.com, North Hollywood-Toluca Lake Patch, and LAist.com, to name a few. She was previously the associate editor of the shopping and retail news site Racked L.A., where she supported the senior editor in executing the editorial calendar and wrote 4 to 8 stories daily from 2013 until the site's closure in 2016. After that, she was the editorial director of MixedMakeup.com and handled all aspects of the YouTube channel's website. She's also the founder, publisher and CEO of UncoverLA.com, an LA retail news and lifestyle site. Since launching the online media platform in 2016, she has grown traffic organically to 60k monthly page views (and counting). She handles all business aspects of the self-funded publication, including managing contributors and social media accounts, analyzing traffic, and designing/optimizing the layout and backend.

Content

Total articles 4629

• Cool L.A. Label Staud Puts a St. Regis Resort-Inspired Spin On Its Star-Loved Moon and Tommy Bags

  By Danielle Directo-Meston Verified

  Apr. 17, 2025

• The Best Gifts for New Moms, From Sleepwear Seen on Starry Mamas to Services That Treat Them Like A-Listers

  By Danielle Directo-Meston Verified

  Apr. 16, 2025

• Tumi’s Spring Luggage Sale Includes These Suitcases Spotted with Rihanna, Cindy Crawford and Karlie Kloss

  By Danielle Directo-Meston Verified

  Apr. 16, 2025

As seen in

Company Info

Uncover LA