Danielle Directo-Meston - Profile and Journalist Details
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Danielle Directo-Meston
Verified
Founder and Publisher, Uncover LA
Los Angeles, United States
Beats
Biography
Danielle Directo-Meston is an L.A.-based editor and writer with over 20 years of experience covering L.A. retail news, fashion, events, and lifestyle. Currently Hollywood Reporter's lead e-commerce writer, Danielle previously freelanced for THR and covered luxury retail, fashion, beauty, and lifestyle and wrote the regular Shop Talk column for The Hollywood Reporter. Her work has also appeared in print at C, Where L.A., and Pacific San Diego magazines and online at Curbed L.A., MyDomaine.com, North Hollywood-Toluca Lake Patch, and LAist.com, to name a few. She was previously the associate editor of the shopping and retail news site Racked L.A., where she supported the senior editor in executing the editorial calendar and wrote 4 to 8 stories daily from 2013 until the site's closure in 2016. After that, she was the editorial director of MixedMakeup.com and handled all aspects of the YouTube channel's website. She's also the founder, publisher and CEO of UncoverLA.com, an LA retail news and lifestyle site. Since launching the online media platform in 2016, she has grown traffic organically to 60k monthly page views (and counting). She handles all business aspects of the self-funded publication, including managing contributors and social media accounts, analyzing traffic, and designing/optimizing the layout and backend.
Fitness, Luxury travel, L.A. Lifestyle , Beauty, Wellness, Cannabis, Tech , Los Angeles Retail News, Interior Decor, Luxury Fashion , L.A. News, Sustainable Fashion
white nationalism, health, crime
Content
By Danielle Directo-Meston Verified| The Hollywood Reporter Verified When you can’t jetset to your favorite island getaway, Staud and St. Regis’ new collab at least lets you look the part. The Hollywood-loved label and the luxury resort have joined fashionable forces on a four-piece accessories capsule ($195 to $395) that “reimagines resort accessories for those who travel boldly and live exquisitely,” per a statement.
The Best Gifts for New Moms, From Sleepwear Seen on Starry Mamas to Services That Treat Them Like A-Listers
By Danielle Directo-Meston Verified| The Hollywood Reporter Verified Welcoming a new family member is one of the most exciting moments in life. If you’re looking for the best gifts for new moms, why not make her first Mother’s Day a memorable one?
Tumi’s Spring Luggage Sale Includes These Suitcases Spotted with Rihanna, Cindy Crawford and Karlie Kloss
By Danielle Directo-Meston Verified| The Hollywood Reporter Verified Tumi’s luxe luggage has been toted through terminals by no shortage of jet-setting A-listers — and ahead of the spring and summer travel season, the brand is offering up to 40 percent off its durable hardshell suitcases, soft-sided packing cases, backpacks and more seen on stars.
Company Info
Uncover LA
West Hollywood, California, United States
'+1 310-733-3935