Danielle Naer - Profile and Journalist Details
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Danielle Naer
Verified
Content Director, Editorialist
New York
Beats
Fashion
politics (most of the time)
Content
By Danielle Naer Verified| Editorialist Verified Miu Miu bags are having a moment. The brainchild of Miuccia Prada, who created the brand in the vision of her own girlhood and what she would have wanted to wear through those formative years, Miu Miu itself is a youthquake of a brand, the coquettish little sister of Prada. Its accessories share a lot of the same DNA, just with a jovial twist and an unseriousness that feels fresh amongst a rather rigid, minimalist moment in fashion.
By Danielle Naer Verified| Editorialist Verified Audrey Hepburn was a once-in-a-generation style icon. Her prim, proper little black dresses, lady bags, and pearls are seared into the collective memory of billions of people, with designers and celebrities alike striving to channel her on runways and red carpets a century later. It's no secret that her onscreen style and personal style were irrevocably intertwined—it's hard to say exactly which pieces feel truly Audrey and which were, say, Holly Golightly.
By Danielle Naer Verified| Editorialist Verified Change was in the air at Paris Fashion Week. This season finds itself in the midst of one of the most profound creative director shakeups in industry history. Almost every brand was either sunsetting the designer currently at the helm (Jonathan Anderson at Loewe), stalling as the incumbent gets their bearings (Matthieu Blazy at Chanel, whose first défilé will be this fall), or presenting a creative directorial debut (Haider Ackermann at Tom Ford; Julian Klausner at Dries Van Noten).
Company Info
Editorialist
Editorialist is a luxury fashion and lifestyle platform that offers personalized styling, curated content, and seamless shopping experiences. Founded in 2013 and based in Santa Cruz, California, the company targets ultra-high-net-worth individuals and affluent consumers. With around 154 employees, Editorialist generates an estimated $7.6 million in annual revenue and positions itself as a leader in "Intelligent Luxury." The platform provides a range of services, including an invite-only private client membership for one-on-one styling consultations and wardrobe digitization. Editorialist also creates curated editorial content, featuring shoppable trend guides and style narratives. Its proprietary app enhances the shopping experience with personalized feeds and AI-driven recommendations, while e-commerce tools facilitate seamless transactions. The company collaborates with high-end brands to showcase luxury goods, ensuring a cohesive experience across its website, mobile app, and social media channels.
Founded: 2019