David Burn - Profile and Journalist Details
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David Burn
Verified
Editor and Publisher, Adpulp
Austin, Bastrop
Beats
Biography
I am a writer, brand strategist, and creative director with content marketing expertise and experience working closely with the decision-makers at Fortune 500 companies, spunky startups, family-owned businesses, and a variety of good causes. I lead teams that generate business-building ideas and drive the culture of creative excellence forward. I also start things. Things like Adpulp.com, a site where industry criticism meets industry cheerleading and celebration of all that's good.
Advertising , Marketing , Media
Crime
Content
By David Burn| Adpulp@ For advertising to impact buying decisions, people need to feel confident about spending money. Given the price of goods and the daily chaos emanating from The White House today, confident is not how people are feeling at this moment in time. Consumer sentiment plunged 11% this month to a preliminary reading of 50.8, the second-lowest reading on records going back to 1952. April’s reading was lower than anything seen during the Great Recession.
By David Burn| Adpulp@ Starbucks and its new advertising agency Anomaly, are making interesting new product- and café-focused commercials. The cinematic spots feature soundtracks by AC/DC, The Ting Ting, and Willie Nelson. And smart copy. It starts in darkness. In countless neighborhoods before sunrise. And then suddenly,out of the darkness,energy. According to Marketing Dive, Starbucks executives including CEO Brian Niccol affirmed that marketing investments are a large part of the chain’s turnaround plan.
By David Burn| Medium@ David Burn·Follow3 min read·--J. Frank Dobie was a naturalist, folklorist, author, and an English professor at the University of Texas. He wrote eloquently about cattle, cacti, and the colorful people of his native Brush Country in South Texas. J. Frank Dobie, a man with a liberated mindDobie was an erudite gentleman who believed in civil rights, extending the vote to women, and treating people and the land with respect.
Company Info
Adpulp
AdPulp offers a unique point of view on the most pressing topics of our day in marketing communications. We work in the business, think about, talk about and write about the business. Why? Because we're obsessed, and we believe there's a better way to garner consumer attention and brand loyalty. We're advocates and critics, but first and foremost we're practitioners, so we understand the pain of being thrown under the bus, of working late nights, of dealing with difficult clients. In short, we're ad grunts, and AdPulp is our salute to fellow ad grunts of the world.
Founded: 2004