David Ketchum - Profile and Journalist Details

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David Ketchum

David Ketchum

Verified

CEO, Freelance

Biography

David Ketchum CEO, Current Asia David’s career in digital marketing and public relations spans the US, Europe, and Asia. He first came to Hong Kong in 1992, and is passionate about the potential of marketing automation. He’s the founder and CEO of Current Asia, a company that uses data to create better customer experiences and do better marketing. Previously, he founded Upstream Asia, a company that grew into a regional marketing network and was acquired by Bite Communications. He also served as SVP, Marketing and Communications for Calvin Klein Asia, and held senior positions with PR agencies in Asia and Europe. He’s the author of BIG M, little m Marketing: New Strategies for a New Asia and a regular contributor to trade and business publications.

Doesn’t Cover

London borough councils and national politics

Journalist Type

-

Seniority Positions

Medium Formats

Content

Total articles 27

  • Opinion | Hong Kong’s sporting dream needs the support of private enterprise

    By Scott Cheng, David Ketchum · South China Morning Post

    Mar. 22, 2025

  • Will you still need me, will you still feed me?

    By David Ketchum · Campaign Asia

    Mar. 11, 2025

  • Opinion | Weakest link in Hong Kong’s tech ecosystem? Scale-up funding

    By Scott Cheng, David Ketchum · South China Morning Post

    Dec. 24, 2024

As seen in

Company Info

Freelance

De Pere, Wisconsin, United States