David Ketchum - Profile and Journalist Details
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David Ketchum
Verified
CEO, Freelance
Beats
Biography
David Ketchum CEO, Current Asia David’s career in digital marketing and public relations spans the US, Europe, and Asia. He first came to Hong Kong in 1992, and is passionate about the potential of marketing automation. He’s the founder and CEO of Current Asia, a company that uses data to create better customer experiences and do better marketing. Previously, he founded Upstream Asia, a company that grew into a regional marketing network and was acquired by Bite Communications. He also served as SVP, Marketing and Communications for Calvin Klein Asia, and held senior positions with PR agencies in Asia and Europe. He’s the author of BIG M, little m Marketing: New Strategies for a New Asia and a regular contributor to trade and business publications.
London borough councils and national politics
Content
By Scott Cheng, David Ketchum| South China Morning Post Verified If you build it, they will come – to paraphrase the iconic line from the film Field of Dreams. That may have worked for Ray Kinsella, played by Kevin Costner, but Hong Kong has a bigger dream and a far greater opportunity with the launch of Kai Tak Sports Park. This landmark sports and entertainment complex not only includes a 50,000-seat stadium but will also serve as a centre for community sports development, food and drinks, as well as retail.
By David Ketchum| Campaign Asia@ In the 1960s, The Beatles sang, "Will you still need me, will you still feed me, when I'm 64?" They thought 64 was impossibly old! Little did they know that one day, the US presidents would serve into their late 70s and early 80s. However, advertising has always been a young person's game. In the TV series Mad Men, we rarely see the 60+ ad agency founder Bert Cooper, who controls things from behind the scenes in his huge office decorated with antique Japanese prints.
By Scott Cheng, David Ketchum| South China Morning Post Verified Hong Kong has made significant strides since the establishment of Cyberport and Hong Kong Science Park decades ago, which have since evolved to become vital incubators for innovative start-ups. Early tenants such as logistics group GogoX (formerly GoGoVan), AI pioneer company SenseTime and blockchain video-gaming firm Animoca Brands have become strong players in their fields.
Company Info
Freelance
Freelancer.com is the largest freelancing and crowdsourcing marketplace in the world, connecting over 81 million employers and freelancers across more than 247 countries. Founded in 2009 and based in Sydney, Australia, the platform allows employers to post jobs while freelancers can bid on these projects. It is publicly traded on the Australian Securities Exchange under the ticker ASX:FLN. The platform supports a variety of work categories, including software development, writing, design, and marketing. Freelancer.com also offers contests for creative work, where employers can award prize money to winning entries. Users can choose from different membership plans, including free and paid subscriptions, which provide various benefits. The mobile app enhances project management and communication for users on the go. With a diverse customer base that includes individuals, small businesses, and large enterprises, Freelancer.com plays a significant role in the global online economy.
De Pere, Wisconsin, United States