David E Rowlands - Profile and Journalist Details
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David E Rowlands
Verified
Head of Product, B2B Marketing
London
Beats
Health Plans and Insurers
nuclear regulations
Content
Mind the gap: How can B2B marketing leaders close the space between brand and demand to increase impact?
By David E Rowlands| B2B Marketing Verified According to a new report by Google, just 40% of senior marketing decision-makers believe that their organisation has a clear marketing effectiveness goal, and just 20% agree on how to actually measure it. In Google’s words, “This misalignment brings real commercial risk: when CMOs can’t demonstrate the full impact of their work, marketing investment can suffer, ultimately undermining business growth.”Nowhere is this more prevalent than in the gap between brand and demand.
By David E Rowlands| B2B Marketing Verified Each year, we produce our annual UK Agencies Benchmarking Report. This report is the ultimate guide to finding the right B2B marketing agency for your business. It includes: case studies showing what exciting new work agencies are delivering; thought leadership around the most significant trends shaping B2B marketing; and, of course, a series of league tables, showcasing the biggest and best agencies in the UK. So, who are the biggest in the business?
Mind the gap: How can B2B marketing leaders close the space between brand and demand to increase impact?
By David E Rowlands| B2B Marketing Verified According to a new report by Google, just 40% of senior marketing decision-makers believe that their organisation has a clear marketing effectiveness goal, and just 20% agree on how to actually measure it. In Google’s words, “This misalignment brings real commercial risk: when CMOs can’t demonstrate the full impact of their work, marketing investment can suffer, ultimately undermining business growth.”Nowhere is this more prevalent than in the gap between brand and demand.
Company Info
B2B Marketing
B2B Marketing is a professional community where all B2B marketers can easily communicate with like-minded industry peers. They can interact, share, learn and collaborate with other knowledgeable marketers, wherever they are. Offering training and events, the latest industry news and best practice advice online, B2B Marketing provides worthwhile relevant content that's easily accessible for everyone.
London, England, United Kingdom
+44 20 7014 4920
Founded: 2004