Diana “ladidai” Umana - Profile and Journalist Details
Find journalists that align with your industry, location and vision. Unlock Diana “ladidai” Umana's full journalist profile, including location, coverage topics, current employer, biography and preferences. Sign up today and start building journalist relationships that fuel your startup's growth.
Get connected with journalists today
Diana “ladidai” Umana
Verified
Journalist, Freelance
New York
Beats
Biography
Diana "ladidai" Umana is a versatile creator, content consultant, and multimedia journalist known for her innovative work in music, technology, and the creator economy at large. Her content has led her to work with global brands like TikTok, Amazon, TIDAL, and Instagram. Hailing from Yonkers, NY, with a background as a multi-genre songwriter, ladidai has had her music licensed to several major networks and global publishers like Fox, NBCUniversal, BET, and Warner Chappell. Notably, she earned the prestigious ASCAP Foundation Harold Adamson Lyric Award for Rhythm & Soul in 2018. ladidai has since expanded her influence beyond music creation, making significant contributions to the independent music scene by leading content and social media operations for artist hub HRDRV and nonprofit Gender Amplified. Her expertise led her to spearhead content and social strategy for megastars like Ashanti, where she orchestrated the successful launch of Ashanti's onchain music collection, selling over $100,000 worth of product in a single day in March 2022. Later that same year, in the summer, she began managing pop-fusion artist TK, who has gone on to make 6 figures a year independently ever since. In March 2023, ladidai co-launched the Amazon-recognized audiovisual podcast "Hear Us Out: The Music & Media Blueprint" with Rhyver White, offering practical career advice to rising music and media professionals. In March 2024, ladidai successfully completed her program at the first-ever ONE Creator Lab, powered by The One Club for Creativity, which equips content creators to succeed in the worlds of media and marketing. She's an active member of various organizations in music and media including The Recording Academy and The One Club for Creativity. Her work has been published in Yahoo!, NYLON, Business Insider, and REVOLT and was chosen as one of a select few writers across the world to be a part of Yahoo!’s inaugural creator pilot in July 2024. Further, ladidai has been invited to speak on several podcasts and panels about personal branding, the creator economy, emerging technology, and more from USC to NFT NYC. With a passion for people and culture, ladidai continues to push boundaries and make a meaningful impact in the world through creation, curation, and consulting—one piece of content at a time.
fashion, beautyLifestyle, social media music, pop culture. tech
Content
Company Info
Freelance
De Pere, Wisconsin, United States