Dianna Dilworth - Profile and Journalist Details
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Dianna Dilworth
Verified
Managing Editor, Brand Innovators
New York, Switzerl
Beats
divestitures, miningOil and gas, energy transition mergers and acquisitions, agriculture
Content
By Dianna Dilworth Verified| Brand Innovators Verified Burger King has hired former Applebee’s CMO Joel Yashinsky as chief marketing officer for the U.S. & Canada. In his new role with RBI, Yashinsky is tasked with building on the “Reclaim the Flame” brand plan, a platform that was created in partnership with Burger King Franchisees. “We are thrilled to welcome Joel to the Burger King leadership team and the broader BK family,” said Tom Curtis, president of Burger King U.S. & Canada, in a statement.
By Dianna Dilworth Verified| Brand Innovators Verified Lowe’s is partnering with EA Sports to be featured in several of the game-maker’s titles, including EA Sports FC, Madden NFL and College Football. The partnership will significantly expand the retailer’s presence in the digital gaming space, giving the brand more opportunities to engage fans across multiple platforms and sports communities. The partnership is part of Lowe’s broader sports marketing strategy, which includes being the “Official Home Improvement Partner” of the NFL.
By Dianna Dilworth Verified| Brand Innovators Verified Melanie Brinbaum, chief marketing officer of Nestlé Zone Europe, sees her role as “the voice of the consumer” and “the voice of consumer culture.”She sees her job as a translator and storyteller between the language of consumers in culture and the data at hand. “Sometimes, when you work in a big agency, you get so trapped in your project that you’re a bit far from the consumer,” says Brinbaum. “What’s so cool is that in my role I can help people internally connect with real people’s lives.
Company Info
Brand Innovators
Brand Innovators, founded in 2011, is dedicated to activating and engaging its community through carefully curated events. The company has built a robust network of over 50,000 senior brand marketers from Fortune 500 and leading global brands, making it the largest professional network in its field. Their mission is to foster dynamic relationships and innovative collaborations within the marketing and media industries. The company hosts more than 400 events annually in major cities worldwide, providing opportunities for Continuing Digital Education and peer-to-peer networking. These events feature insights from senior brand marketers on leveraging digital technologies, including social media, content marketing, and data analytics. Additionally, Brand Innovators has an in-house consulting practice, the Brand Innovators Strategy Group, which offers strategic insights and solutions to its network of brand leaders. The company is headquartered in Portland, Oregon, and employs around 143 people.
Los Angeles, California, United States
+1 305-799-1389
Founded: 2011