Doug Zanger - Profile and Journalist Details
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Doug Zanger
Verified
Director of Brand Purpose Communications, The Martin Agency
Western Region, Portl
Beats
Advertising, digital innovation advertising agencies, brands creativity, media brand integration—all in the independent agency/brand space., leadership marketing
Politics, Religion, Science
Content
By Doug Zanger| Adweek Verified The artwork depicts a message of unity. UPS By Doug Zanger 35 seconds ago Certain things in the brand world are not supposed to be touched, altered or messed with in any way. One of the holy grails is packaging. There are exceptions, but could you imagine picking up something from Target and not seeing that bold bullseye on the bag? And it would seem peculiar getting that (very) special thing from Tiffany’s without the iconic blue box
By Doug Zanger| Adweek Verified Black-owned barbershops and salons are on the front line of a critical Covid-19 treatment study. Rise Above Covid By Doug Zanger & Kyle O’Brien 3 mins ago Since the pandemic started, the grim data continues to show the devastation that Covid-19 has on America’s population—but especially among Black communities. Doug Zanger @zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies
By Doug Zanger| Adweek Verified Ikea's campaign using a virtual influencer made waves. Ikea Japan By Doug Zanger 4 mins ago When one thinks of a challenger brand, Ikea doesn’t necessarily leap to mind. However, in Japan, the venerable Swedish brand is just that. Here’s how Ikea broke through, according to Anna Ohlin, country marketing manager in Japan, the first guest at Adweek’s Challenger Brands in the APAC region
Company Info
Adweek is a leading American advertising trade publication, established in 1979 and based in New York City. Owned by Shamrock Capital since 2020, it serves as a vital source of news and insights for the brand marketing ecosystem. Adweek covers a wide range of topics, including marketing, creativity, client-agency relationships, media, and technology, providing in-depth analysis and updates on industry trends. The publication also organizes significant events, such as the Brandweek summit, which gathers industry leaders to discuss marketing strategies and innovations. Adweek maintains a strong digital presence through its website, mobile apps, and social media channels, reaching over 6 million professionals across various sectors, including marketing, advertising, media, and technology. Known for its award-winning coverage, Adweek plays a crucial role in shaping industry discussions and providing valuable resources for marketing and advertising professionals.
New York, United States
+1 212-493-4262
Founded: 1979