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Eamonn Duff

Eamonn Duff

Verified

Editor, FMCG

Doesn’t Cover

anything that doesn't deal with the luxury market

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Content

Total articles 242

  • Tilda: redefining rice

    By Eamonn Duff Verified| FMCG CEO Magazine Verified Eamonn Duff spoke to Jean-Philippe Laborde about his five-year journey transforming Tilda into the UK’s number one, sustainability-driven, premium rice brand In an industry where sustainability is no longer an option, Tilda has taken centre stage with a groundbreaking initiative that is reinventing the way the world grows rice.

    By Eamonn Duff Verified · FMCG CEO Magazine

    Feb. 24, 2025

  • Collaborations and convenience: Ginsters steps up snacking strategy

    By Eamonn Duff Verified| FMCG CEO Magazine Verified It’s been a busy spell for savoury pastry giant Ginsters, who have teamed up with two iconic heritage brands and launched a fresh snacking format designed for ultimate on-the-go convenience. Ginsters and Heinz have collaborated on a Limited Edition Ginsters Heinz Beanz & Cheese Slice (170g). This first-ever partnership for Ginsters’ slice range is set to spark consumer excitement and draw new shoppers into the savoury pastry category.

    By Eamonn Duff Verified · FMCG CEO Magazine

    Apr. 14, 2025

  • Collaborations and convenience: Ginsters steps up snacking strategy

    By Eamonn Duff Verified| FMCG CEO Magazine Verified It’s been a busy spell for savoury pastry giant Ginsters, who have teamed up with two iconic heritage brands and launched a fresh snacking format designed for ultimate on-the-go convenience. Ginsters and Heinz have collaborated on a Limited Edition Ginsters Heinz Beanz & Cheese Slice (170g). This first-ever partnership for Ginsters’ slice range is set to spark consumer excitement and draw new shoppers into the savoury pastry category.

    By Eamonn Duff Verified · FMCG CEO Magazine

    Apr. 14, 2025

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Company Info

FMCG

FMCG Gurus, a division of M&R Insights Ltd., is a global market intelligence firm based in Hertfordshire, UK. The company specializes in consumer behavior and industry trends within the fast-moving consumer goods (FMCG) sector, including food, beverages, and dietary supplements. With a team of approximately 28 employees, FMCG Gurus operates across Europe, Asia, Africa, and other regions, helping clients navigate market changes through consumer-centric insights. The firm offers a range of market research solutions, including consumer attitude and behavior analysis, ingredient analysis, and future trend mapping. They provide actionable recommendations for category management, packaging, and product positioning, as well as shopper and category insights to enhance retail strategies. FMCG Gurus focuses on delivering data-driven insights to support innovation, particularly in active nutrition and functional food markets. Their expertise and global reach make them a valuable partner for companies looking to align their strategies with consumer demands.

Saint Albans, England, United Kingdom

+44 20 7096 0559

Founded: 2015