Eddie Rivera - Profile and Journalist Details

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Eddie Rivera

Eddie Rivera

Verified

Community Editor, Pasadena Now

Los Angeles

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Culture, Sobriety, Career, Body Image

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Industries

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Content

Total articles 1318

  • Yama Sushi Marketplace: A Legacy of Freshness and Innovation in the San Gabriel Valley

    By Eddie Rivera Verified| Pasadena Now Verified For more than 40 years, Yama Sushi Marketplace has been the local spot for fresh, high-quality sushi in San Gabriel, near Pasadena and San Marino. Founded by Zo Yamada, a pioneering fish broker in Los Angeles, the marketplace has played a crucial role in shaping the city’s sushi culture, long before it was embraced by the American public. In the early days, sushi was a niche delicacy primarily consumed by Japanese customers. Now, it’s as American as Pollo Loco.

    By Eddie Rivera Verified · Pasadena Now

    Apr. 22, 2025

  • Grooming A New Business in Pasadena

    By Eddie Rivera Verified| Pasadena Now Verified “Hope has an address,” said Father Greg Boyle, founder of Homeboy Industries, as he welcomed members of the media, staff members and employees, and community members to the grand opening of Puppy Fades, a new dog grooming salon in Pasadena at 446 S. Fair Oaks Ave. The Monday opening marked the launch of Homeboy Industries’ 14th social enterprise, all aimed at providing job training and employment opportunities for formerly incarcerated and gang-involved individuals.

    By Eddie Rivera Verified · Pasadena Now

    Apr. 22, 2025

  • Yama Sushi Marketplace: A Legacy of Freshness and Innovation in the San Gabriel Valley

    By Eddie Rivera Verified| Pasadena Now Verified For more than 40 years, Yama Sushi Marketplace has been the local spot for fresh, high-quality sushi in San Gabriel, near Pasadena and San Marino. Founded by Zo Yamada, a pioneering fish broker in Los Angeles, the marketplace has played a crucial role in shaping the city’s sushi culture, long before it was embraced by the American public. In the early days, sushi was a niche delicacy primarily consumed by Japanese customers. Now, it’s as American as Pollo Loco.

    By Eddie Rivera Verified · Pasadena Now

    Apr. 22, 2025

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Company Info

Pasadena Now

Daily Online Newsmagazine and City Guide to Pasadena, California featuring News, Events, Restaurants, Community Events, Shopping and Lifestyles. Established 2004. Currently read by an average of 90,000 unique monthly readers. One of the three oldest, continuously-operated community news websites in the U.S.A.

'+1 626-737-8486

Founded: 2004