Edward Hertzman - Profile and Journalist Details
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Edward Hertzman
Verified
Founder, Sourcing Journal
New York
Beats
Pop culture Marvel Korean entertainment industry
EDM, listicles in gif form, gossip.
Content
By Edward Hertzman, Adam Gerhart, Xu Feng, Hong Tianzhu| lifestylemonitor.cottoninc.com@ In 1973, the Seal of Cotton trademark was created and 50 years later, it has become an iconic symbol to consumers and is globally recognized by the textile industry. Still today, the power of the Seal is real with more than 8 out of 10 consumers recognizing the Seal of Cotton trademark. Fifty years of building this beautiful brand has earned consumers’ affection, with more than 90% stating cotton is their preferred choice because it is the most comfortable, softest, and the most versatile fiber.
By Edward Hertzman| Fast Company Verified Money in fashion is made with the back end. Yes, runway looks and fashion shoots garner all the attention, but the ability to produce and deliver goods in the most efficient and cost-effective way ultimately separates the winners from the losers. But the supply chain we currently have is severely underfunded and in need of a massive retooling. Cue Shekar Natarajan and his radical solution.
By Edward Hertzman, Adam Gerhart, Xu Feng, Hong Tianzhu| lifestylemonitor.cottoninc.com@ In 1973, the Seal of Cotton trademark was created and 50 years later, it has become an iconic symbol to consumers and is globally recognized by the textile industry. Still today, the power of the Seal is real with more than 8 out of 10 consumers recognizing the Seal of Cotton trademark. Fifty years of building this beautiful brand has earned consumers’ affection, with more than 90% stating cotton is their preferred choice because it is the most comfortable, softest, and the most versatile fiber.
Company Info
Sourcing Journal
Sourcing Journal is a global trade publication based in New York, dedicated to serving executives in the textile, apparel, and soft goods industries. The company focuses on supply chain, sourcing, and manufacturing, providing daily updates on industry trends, challenges, and innovations. With a team of 11–50 employees, Sourcing Journal delivers real-time news and analysis on global supply chain dynamics, trade policies, and sustainability initiatives. The publication features expert commentary from industry leaders and analysts, offering insights to aid strategic decision-making. It also hosts a subscription-based digital platform that provides specialized content for supply chain executives. Sourcing Journal targets professionals in procurement, manufacturing, sustainability, and retail operations, catering to a diverse audience that includes global brands, suppliers, and policymakers involved in the apparel and textile sectors. Its niche expertise and focus on timely updates set it apart from broader business publications.
New York, New York, United States
+1 212-493-4042
Founded: 2010