Eleanor Pendleton - Profile and Journalist Details
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Eleanor Pendleton
Verified
Founder and Editor in Chief, Gritty Pretty
Australia, Sydney
Beats
Fashion , Beauty , Lifestyle
i don't cover the war & economics topics.
Content
By Eleanor Pendleton Verified| grittypretty.com.au@ Over the past 10 years, Gritty Pretty has published 40 issues of its digital magazine, attracted over 35 million page views, amassed 400,000+ podcast downloads and hosted thousands of people at beauty workshops and community events across Australia. Today, Gritty Pretty enters its next chapter – and will cease publishing this Friday 10 May.
By Eleanor Pendleton Verified| grittypretty.com.au@ Over the past 10 years, Gritty Pretty has published 40 issues of its digital magazine, attracted over 35 million page views, amassed 400,000+ podcast downloads and hosted thousands of people at beauty workshops and community events across Australia. Today, Gritty Pretty enters its next chapter – and will cease publishing this Friday 10 May.
By Emma Crameri Verified, Bianca Spendlove, Eleanor Pendleton Verified| The Carousel Verified With Taylor Swift bringing her Eras Tour to Australia, you might like to join the trend of making friendship bracelets. Fans and attendees have been making, swapping and collecting different brackets. With one to a couple of hours, you can make your own set of bracelets. Bead making is an affordable craft and easy to get started with. You can buy dedicated craft kits or supplies. You can purchase beads and thread from Lincraft, Spotlight, eBay and Amazon. Look for plastic beads of similar sizes.
Company Info
Gritty Pretty
Gritty Pretty is Australia's leading beauty-focused digital platform, combining a website and interactive digital magazine. Founded by Eleanor Pendleton, a former beauty editor, the platform emphasizes expert-curated content with the tagline "beauty minus the BS." Headquartered in Barangaroo, New South Wales, Gritty Pretty generates approximately $6 million in revenue and specializes in media production and retail-related services. The platform features an interactive digital magazine that offers a shoppable edit of skincare, cosmetics, haircare, and fragrance products. It provides expert-driven articles, tutorials, and product reviews aimed at educating and inspiring consumers. Gritty Pretty primarily serves women seeking trustworthy beauty advice, focusing on professional recommendations and transparency. Under Pendleton's leadership, the team of beauty editors and journalists is dedicated to producing high-quality, shoppable content that resonates with a national audience while maintaining global relevance in beauty trends.