Eliza Sorman Nilsson - Profile and Journalist Details

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Total articles 353

• What does Mamamia's Head of Content do in a day? Eliza told us everything.

  By Eliza Sorman Nilsson Verified| MamaMia Verified By 8:15am drop-offs are done (my husband and I tag team this depending on meetings) and I'm heading to the office. I strategically use my commute time to start work, whether it's listening to a podcast, catching up on competitor sites or taking a work call. This 30 minutes gives me a head start. Running Mamamia's content team is exactly as chaotic but as wonderful as you'd imagine.

  By Eliza Sorman Nilsson Verified · MamaMia

  Mar. 16, 2025

• 'The affordable items that will help you hide your kid's mess in the chicest way.'

  By Eliza Sorman Nilsson Verified| MamaMia Verified So, I love a minimalist, Scandinavian-inspired home. You know the ones — all clean lines, neutral tones and absolutely zero evidence of children. The problem? I have three boys under seven who seem allergic to putting anything away and are convinced every room is perfect for impromptu ball games. My Instagram 'saved' folder is full of serene, clutter-free spaces. My actual home?

  By Eliza Sorman Nilsson Verified · MamaMia

  Feb. 10, 2025

• What does Mamamia's Head of Content do in a day? Eliza told us everything.

  By Eliza Sorman Nilsson Verified| MamaMia Verified By 8:15am drop-offs are done (my husband and I tag team this depending on meetings) and I'm heading to the office. I strategically use my commute time to start work, whether it's listening to a podcast, catching up on competitor sites or taking a work call. This 30 minutes gives me a head start. Running Mamamia's content team is exactly as chaotic but as wonderful as you'd imagine.

  By Eliza Sorman Nilsson Verified · MamaMia

  Mar. 16, 2025

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Company Info

MamaMia

Mamamia is Australia's largest women-focused media brand, established in 2007 by Mia Freedman. Based in Sydney, it serves as a digital content hub that reaches 7.5 million Australian women each month. The brand offers a variety of content, including articles, videos, and podcasts that cover topics such as news, entertainment, lifestyle, wellness, fashion, beauty, parenting, career advice, and personal finance. In addition to its content platforms, Mamamia produces original podcasts that focus on women-centric themes and hosts live events to engage its audience. The company is led by a team of editors, including Rebecca Jacobs, Holly Wainwright, and Gemma Garkut, and operates under the Mamamia Women’s Network. With a commercial model that includes advertising, sponsored content, and events, Mamamia continues to be a significant player in the Australian media landscape, catering to women of all ages and interests.