Elizabeth Lafontaine - Profile and Journalist Details
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Elizabeth Lafontaine
Verified
Director of Research, Placer.ai
Los Angeles
Beats
Legal news Social Media TechnologyCybersecurity Regulatory Risk
Content
By Elizabeth Lafontaine|retailleader.comAs the third quarter of 2023 came to a close, retailers have little doubt that this has been a year of recalibration for the industry. The consumer is in a vastly different position than last year or two years ago, and economic headwinds are mounting. Consumers have consistently shown the industry this year that value is the top consideration when making retail purchases, and that is likely to continue into the holiday shopping season.
By Elizabeth Lafontaine|retailleader.comAs the third quarter of 2023 came to a close, retailers have little doubt that this has been a year of recalibration for the industry. The consumer is in a vastly different position than last year or two years ago, and economic headwinds are mounting. Consumers have consistently shown the industry this year that value is the top consideration when making retail purchases, and that is likely to continue into the holiday shopping season.
Company Info
Placer.ai
Placer.ai is a location intelligence platform based in Santa Cruz, California, founded in 2014. The company specializes in converting aggregated, anonymized mobile location data into actionable insights for businesses and civic organizations. This enables clients to make informed decisions regarding physical locations. As of February 2024, Placer.ai reported an annual recurring revenue of $100 million, showcasing its rapid growth and widespread adoption. The core offering is a proprietary analytics dashboard that provides insights into foot traffic trends, trade area analysis, demographic breakdowns, and visitor behavior. Placer.ai employs machine learning to process location data while ensuring privacy compliance by using aggregated, non-personally identifiable information. The platform continuously expands its capabilities, adding features like crime statistics and traffic counts. Placer.ai serves over 4,000 customers across various sectors, including retail, commercial real estate, hospitality, public sector, and consumer packaged goods.
Los Altos, California, United States
+1 415-549-6537
Founded: 2018