Ellen Cummings - Profile and Journalist Details
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Get connected with journalists todayEllen Cummings
Verified
Features Editor, Professional Beauty
Epsom
Beats
beauty industry report is a trade business magazine for senior beauty leaders
The thrill of watching paint dry.
Content
By Ellen Cummings Verified| Professional Beauty Verified Published 14th Apr 2025 Traditionally, spas have been synonymous with relaxation, offering massages, facials and thermal experiences. However, the modern wellness landscape is evolving, with guests seeking not just relaxation but also ways to enhance their physical health.
By Ellen Cummings Verified| Aesthetic Medicine Verified Published 16th Apr 2025 The UK Advertising Standards Authority (ASA) has banned adverts from six companies promoting liquid Brazilian butt lifts (BBLs) for failing to address the significant risks of the procedure and for exploiting women's body image insecurities. These adverts, which appeared on Facebook and Instagram, were deemed to pressure customers into making hasty decisions by offering limited-time deals.
By Ellen Cummings Verified| Aesthetic Medicine Verified Published 16th Apr 2025 The UK Advertising Standards Authority (ASA) has banned adverts from six companies promoting liquid Brazilian butt lifts (BBLs) for failing to address the significant risks of the procedure and for exploiting women's body image insecurities. These adverts, which appeared on Facebook and Instagram, were deemed to pressure customers into making hasty decisions by offering limited-time deals.
Company Info
Professional Beauty
The Professional Beauty Association (PBA) is the largest trade organization in the beauty industry, representing over 100,000 members, including licensed professionals, salons, manufacturers, distributors, spas, schools, and students. Established through the merger of several key organizations, PBA advocates for the beauty sector and supports its members with a range of services. PBA offers educational programs and events, such as the North American Hairstyling Awards and the International Salon and Spa Expo. The association also addresses legislative issues affecting the industry and manages a Disaster Relief Fund to assist professionals in crisis. Additionally, PBA provides business resources, including insurance programs and networking opportunities, to help members thrive in their careers. Headquartered in Scottsdale, Arizona, PBA is dedicated to fostering a connected community for beauty professionals.
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Founded: 1904