Ellen Wilkinson - Profile and Journalist Details
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Ellen Wilkinson
Verified
Content Producer and Writer, AN Magazine
London
Beats
lifestyle journalism industry trends healthBiography media law.
gifting, product guides, travel
Content
By Ellen Wilkinson| HospitalityNet@ As a hotel or resort operator, you’ve likely been pricked by the double-edged sword of online travel agencies (OTAs). Although they garner attention for your property and bring in first-time guests, they’re also costly—both financially and in terms of customer relationships. OTAs have captured 40% of the global travel market, and each booking can cost hotels a commission of up to 30%. While this might be an acceptable price for acquiring new guests, the real problem lies in what happens next.
By Ellen Wilkinson| AN Magazine Verified Arpita Shah’s photographic and film practice explores ideas around home, belonging and shifting cultural identities. Her work is informed by her own experiences of being born in Gujarat, India, then later growing up across Saudi Arabia, Ireland and the Middle East, before her family settled in Eastbourne.
By Ellen Wilkinson| HospitalityNet@ As a hotel or resort operator, you’ve likely been pricked by the double-edged sword of online travel agencies (OTAs). Although they garner attention for your property and bring in first-time guests, they’re also costly—both financially and in terms of customer relationships. OTAs have captured 40% of the global travel market, and each booking can cost hotels a commission of up to 30%. While this might be an acceptable price for acquiring new guests, the real problem lies in what happens next.
Company Info
AN Magazine
London, United Kingdom