Erica Waasdorp - Profile and Journalist Details
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Erica Waasdorp
Verified
Contributor, NonProfit PRO
Massachusetts
Beats
Hyperlocal content ranging from features to profiles to hard news with a focus on the Hudson Valley and the Jersey Shore
Content
By Erica Waasdorp| NonProfit PRO Verified The beginning of the year is a great time to start anew. I hope that this will be the year your organization will try some new things. I hope this year you’ll be able to really move the needle on growing the number of new monthly donors in your organization. What a great way to create critical donor loyalty. What do you have to lose? I took a look at my year-end mail and new year’s emails, and I found five ideas you may consider testing this year. The cost of each test is minimal.
By Erica Waasdorp| NonProfit PRO Verified Over the past few weeks, I have been going through some old documents, articles and research I’ve gathered over my 41 years in direct marketing and fundraising. Taking a different spin on my usual blogs, I thought it would be interesting to look at monthly giving patterns and see if anything has changed. Many of the people who wrote articles in industry newspapers and magazines have now retired.
By Erica Waasdorp| NonProfit PRO Verified The beginning of the year is a great time to start anew. I hope that this will be the year your organization will try some new things. I hope this year you’ll be able to really move the needle on growing the number of new monthly donors in your organization. What a great way to create critical donor loyalty. What do you have to lose? I took a look at my year-end mail and new year’s emails, and I found five ideas you may consider testing this year. The cost of each test is minimal.
Company Info
NonProfit PRO
NonProfit PRO is a key resource for nonprofit professionals, providing strategic insights and management tools to address modern challenges in the sector. It operates as a multimedia platform, delivering actionable content through various channels, including digital, print, and events. The company publishes a print magazine ten times a year, offering leadership strategies and operational best practices. It also provides a daily e-newsletter, blogs, webinars, videos, and podcasts that cover topics such as fundraising, HR, technology, and donor management. NonProfit PRO hosts an annual conference for professional development and networking, and offers tools and research, including specialized reports and partnerships for AI-driven fundraising solutions. Additionally, it collaborates with contributors to create custom content tailored to specific needs. NonProfit PRO targets nonprofit executives, fundraising professionals, and organizations that adopt technology for payment processing. It emphasizes accessibility by offering free subscriptions to qualified professionals in the nonprofit sector.
Philadelphia, United States
+1 215-238-5283