Erin Baker - Profile and Journalist Details
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Erin Baker
Verified
Editorial Director, Auto Trader
London
Beats
Automotive
Politics,
Content
By Erin Baker Verified| British Vogue Verified Now, bear with me. I know what you’re wondering: has Vogue on the Road lost the plot by featuring Skoda this month? This is a brand that was the butt of all car jokes throughout the ’80s (“How do you double the price of a Skoda? Fill up the tank”; “What do you call a Skoda with a sunroof? A tip,” and so on). Beyond that, if people thought charitably about Skoda, it was about the brand’s exceptional value rather than any sense of luxury.
By Erin Baker Verified| Auto Trader Verified NewsCar brands fined for hiding data on recyclable material in their vehicles and a potential upside to American tariffsPublished on 4 April 2025 | 5 min read10 car brands have been fined a total of £77m for not revealing to consumers what percentage of their cars could be recycled at the end of the car’s life, and also not saying what percentage of recycled material is used in their cars.
By Erin Baker Verified| British Vogue Verified Now, bear with me. I know what you’re wondering: has Vogue on the Road lost the plot by featuring Skoda this month? This is a brand that was the butt of all car jokes throughout the ’80s (“How do you double the price of a Skoda? Fill up the tank”; “What do you call a Skoda with a sunroof? A tip,” and so on). Beyond that, if people thought charitably about Skoda, it was about the brand’s exceptional value rather than any sense of luxury.
Company Info
Auto Trader
Auto Trader Group plc, known as Auto Trader, is a prominent British online marketplace for buying and selling vehicles. Founded in 1977, the company transitioned from a print publication to a digital platform with the launch of Autotrader.co.uk in 1996. Auto Trader is listed on the London Stock Exchange and is part of the FTSE 100 Index, highlighting its significant role in the automotive industry. The company offers a comprehensive platform for vehicle advertisements, catering to individual sellers, automotive retailers, and manufacturers across the UK and Ireland. Users can research, compare, and purchase both new and used cars through Auto Trader's extensive inventory. With a reported revenue of £570.9 million in 2024, Auto Trader continues to thrive as the UK's largest digital automotive marketplace, further enhanced by strategic acquisitions like Autorama in 2022.
London, United Kingdom
+1 404-568-8000
Founded: 1977