Erin Jahns - Profile and Journalist Details
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Erin Jahns
Verified
Beauty Director, Who What Wear
Los Angeles
Beats
tech, fitness, self-care athletic apparel, beauty, pets athletic shoes, home, healthCovers: running, kitchen appliances, wellness
Court
Content
I've Tested Practically Everything at Sephora—Here's What to Buy During The Semi-Annual Savings Event
By Erin Jahns Verified| Who What Wear with Hillary Kerr@ Sephora has been one of my favorite places to shop since middle school, when, for the first time ever, my mom let me come with her to buy the required makeup for an upcoming dance competition. It was love at first swatch, and, well, the rest is history. Whenever I need a little dose of retail therapy, Sephora is often the first place I turn, especially when I can score some of my ride-or-die beauty staples for significantly less money. Enter: the semi-annual Savings Event.
By Erin Jahns Verified, Rosie Jane| Who What Wear with Hillary Kerr@ I don't mean to be an alarmist, but when I see some of my top-shelf beauty favorites on quick-to-disappear discounts, I have to shout it from the rooftops. (Or, you know, write an entire article about it.) As you may or may not already know, we're in the homestretch of Nordstrom's Spring Sale, with only a few days days left to go.
I've Tested Practically Everything at Sephora—Here's What to Buy During The Semi-Annual Savings Event
By Erin Jahns Verified| Who What Wear with Hillary Kerr@ Sephora has been one of my favorite places to shop since middle school, when, for the first time ever, my mom let me come with her to buy the required makeup for an upcoming dance competition. It was love at first swatch, and, well, the rest is history. Whenever I need a little dose of retail therapy, Sephora is often the first place I turn, especially when I can score some of my ride-or-die beauty staples for significantly less money. Enter: the semi-annual Savings Event.
Company Info
Who What Wear
Who What Wear is a digital fashion, beauty, and lifestyle publication founded in 2006 by Hillary Kerr and Katherine Power. Based in Los Angeles, with additional offices in New York City, London, and Minneapolis, the company operates under Clique Brands and was acquired by Future plc in 2022. It started as a daily email newsletter focused on celebrity style and has grown into a multi-platform media brand. The company offers digital publishing through its websites, providing trend reports, shopping guides, and beauty tutorials. It also hosts the *Second Life* podcast, featuring interviews with industry leaders. Who What Wear collaborates with Target to create an affordable, size-inclusive clothing line and has launched *Versed*, a clean skincare brand. The brand targets style-conscious consumers looking for accessible luxury and trend guidance, engaging with advertisers through its parent company for cross-platform marketing opportunities.
West Hollywood, California, United States
+1 323-648-5600
Founded: 2006