Erin Pressley - Profile and Journalist Details
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Erin Pressley
Verified
Editor in Chief, NACS Magazine
Washington
Beats
Features Public InterestSports
I don't cover products.
Content
By Erin Pressley Verified| CSP Magazine Verified This is the first time in history that five generations have been alive at once, said John Martin. The summit is mainly about industry numbers, but it’s the people—both employees and customers—who make the industry as successful as it is. Understanding the generations among your workforce and consumer base is key to generating the numbers you hope to see on your own P&L.
By Erin Pressley Verified| Convenience.org (NACS)@ By Erin PressleyMIAMI BEACH, Fla.—It’s common to hear how millennials have different character traits than Gen X, or how age determines how we think, but it’s wrong, explained speaker David Allison to NACS Leadership Forum attendees. Understanding your customers is best achieved through the lens of Valuegraphics. Allison, author and human behavior expert, explained that demographics are simply not an effective measure from a marketing perspective—instead we need to look to Valuegraphics.
By Erin Pressley Verified| Convenience.org (NACS)@ By Erin PressleyMIAMI BEACH, Fla.—It’s common to hear how millennials have different character traits than Gen X, or how age determines how we think, but it’s wrong, explained speaker David Allison to NACS Leadership Forum attendees. Understanding your customers is best achieved through the lens of Valuegraphics. Allison, author and human behavior expert, explained that demographics are simply not an effective measure from a marketing perspective—instead we need to look to Valuegraphics.
Company Info
NACS Magazine
NACS publishes the news in convenience and fuel retailing industry.
Washington, D.C., United States
+1 703-518-4208
Founded: 2002