Fiona Rotherham - Profile and Journalist Details
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Fiona Rotherham
Verified
Editor, Previously Unavailable
Auckl
Beats
budgetingKiwiSaver property insurance. investing
Crime & Sports
Content
Company Info
Previously Unavailable
Previously Unavailable is an innovation partner and venture studio based in Auckland. The company operates at the intersection of brand strategy, design, and business development, supporting startups, scale-ups, and established businesses. It combines agency services with co-creation and investment through its Brand Fund 1. The company employs a human-centered, design-led approach to help clients refine their brands, launch products, and scale operations. Its services include innovation strategy, brand creation, digital product design, and venture building. Previously Unavailable has co-created businesses such as Tracksuit, a brand-tracking analytics platform, and AF, an alcohol-free beverage brand. The company also collaborates with brands in various sectors, including health and wellness, beauty, and technology, focusing on disruptive brands in fast-growth markets. With a strong connection to New Zealand's startup ecosystem, Previously Unavailable integrates strategic investment, venture building, and impactful branding to drive success for its clients.
Auckland, , New Zealand
+64 27 548 7626
Founded: 2014