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Francois Marchand
Verified
Senior Content Marketing Specialist, AgencyAnalytics
Vancouver
Geopolitics , Seo , Digital Marketing , Social Media
Content
By Francois Marchand| agencyanalytics.com@ QUICK SUMMARY:Crafting a True North Strategy transforms agency leadership and aligns your team toward a unified vision. In this article, Revenue Ranch founder Frank Cowell explores the importance of setting clear strategic directions, the long-term benefits of True North, and practical steps for integrating this approach into your agency’s operations to drive success and foster sustainable growth.
By Francois Marchand| agencyanalytics.com@ As the old adage goes, “Necessity is the mother of invention.” For Miles and Vallene Kailburn, necessity is the mother of re-invention. In 2004, Vallene and Miles loaded their Chevy S-10 compact pickup and moved to Fort Collins, Colorado. By 2007, Vallene was studying to earn a degree in digital arts, while Miles had taken the vocational route and was focusing on IT and software development. They soon combined their expertise into what would become Old Town Media (now commonly called OTM).
By Francois Marchand| agencyanalytics.com@ QUICK SUMMARY:Crafting a True North Strategy transforms agency leadership and aligns your team toward a unified vision. In this article, Revenue Ranch founder Frank Cowell explores the importance of setting clear strategic directions, the long-term benefits of True North, and practical steps for integrating this approach into your agency’s operations to drive success and foster sustainable growth.