Frank Arthur - Profile and Journalist Details

Beats

Biography

I'm the owner of a media company with extensive expertise in marketing, design and innovation. My passion for innovation, style and creativity inspired me to become Co-founder of Man of Many (manofmany.com), Australia's largest men's lifestyle publication. Through Man of Many, I draw upon my years of experience in industrial design and marketing to specialise in covering topics that include consumer products, technology, architecture, lifestyle and design.

Content

Total articles 90

• 2026 Subaru Outback Revealed, Boxy SUV Ready to Take On Hyundai Santa Fe

  By Ben McKimm Verified, Scott Purcell, Frank Arthur

  Apr. 17, 2025

• Feel-Good Friday - 18 April: Easter, Easter, Everywhere

  By Dean Blake Verified, Scott Purcell, Frank Arthur

  Apr. 17, 2025

• The Real-Life 'Severance' Keyboard is Dropping Soon

  By Dean Blake Verified, Scott Purcell, Frank Arthur

  Apr. 18, 2025

As seen in

Company Info

Man of Many

Man of Many is Australia's largest men's lifestyle media platform, founded in 2012 by Scott Purcell and Frank Arthur. Initially a side project, it became a full-time venture in 2016. The platform has grown significantly, reaching over 2.1 million readers monthly and boasting a social media following of 900,000. Recognized as Brand of the Year at the 2021 Mumbrella Publish Awards, it emphasizes sustainability and has operated as a carbon-neutral publication since 2024. The site offers curated content across various categories, including grooming, technology, style, and pop culture. It specializes in product reviews, buying guides, and trend analysis, utilizing an SEO-driven approach to enhance organic traffic. Man of Many monetizes through digital advertising, sponsored content, and affiliate marketing, targeting affluent, style-conscious male demographics. The company is entirely bootstrapped and achieved $4 million in annual revenue by 2023, reflecting its successful growth strategy and commitment to high-quality journalism.