Fred Wilkinson - Profile and Journalist Details
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Fred Wilkinson
Verified
Editor In Chief, The National Provisioner
Kansas City
Beats
politics and entertainment from a Caribbean American perspective.I am covering disability as well as local and world news sports
I'm up for anything, really, but at the moment, if it's not pop culture, I'm not covering it.
Content
By Fred Wilkinson| bnpmedia.com@ For both e-commerce and in-store purchase occasions, educating customers can help smaller processors level up sales and solidify brand loyalty for existing customers. “Digital penetration continues to grow for meat and poultry products, so digital merchandising should continue to grow in focus for these categories as well,” said Melissa Lobaugh, insights account director for market research firm 84.51°.
By Fred Wilkinson| The National Provisioner Verified Photo credit: Dietz & WatsonKeto charcuterie board Charcuterie boards are establishing themselves as a versatile and customizable meal solution for any eating occasion that can cater to almost any taste, taking their place alongside such reigning American favorite foods as burgers, pizza and tacos. Even Pizza Hut is getting on board with the trend.
By Fred Wilkinson| bnpmedia.com@ For both e-commerce and in-store purchase occasions, educating customers can help smaller processors level up sales and solidify brand loyalty for existing customers. “Digital penetration continues to grow for meat and poultry products, so digital merchandising should continue to grow in focus for these categories as well,” said Melissa Lobaugh, insights account director for market research firm 84.51°.
Company Info
The National Provisioner
The National Provisioner is a business-to-business media company that has been serving the meat and poultry processing industries since 1891. With over 130 years of experience, it provides industry news, technical insights, and trend analysis tailored for professionals in protein processing, including meat, poultry, pork, and seafood sectors. The company’s audience consists mainly of decision-makers, ensuring that its content is relevant for suppliers and service providers. The National Provisioner offers a range of publications, including its flagship magazine and the *Independent Processor*, which caters to small-to-medium processors. It also provides digital content such as the Provisioner Prime eNewsletter, podcasts, and videos. The company hosts events and resources like the Annual Source Book and webinars, enhancing engagement and market research. Additionally, it offers targeted marketing services, including lead generation, brand awareness, and content marketing, to help businesses connect with meat and poultry professionals.
Kansas City, United States
+1 847-673-0300
Founded: 1891