Gabriela Barkho - Profile and Journalist Details
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Gabriela Barkho
Verified
Senior Reporter, Modern Retail
New Jersey
Beats
Biography
Gabriela is a tech reporter based in New York City covering Silicon Valley's ups and downs.
Business and Economic News
Content
By Gabriela Barkho Verified| Modern Retail Verified American shoppers are expecting rising costs across goods, prompting some to panic shop for big ticket items. But soon, some may turn to pre-owned products to save. In its annual resale report released in March, ThredUp found that 59% of consumers would consider affordable options, like secondhand and pre-owned, if new tariffs make apparel more expensive
By Gabriela Barkho Verified, Anna Hensel Verified| Modern Retail Verified As most tariffs on China remain in effect, brands of all sizes are assessing how best to counterbalance the 145%-plus tariff rates. One of the most pressing questions they are grappling with is whether or not to cut their marketing budgets. It’s one of the most immediate ways that brands can slash costs — but it can come with significant long-term drawbacks
By Gabriela Barkho Verified| Modern Retail Verified Better-for-you meat stick brand Chomps began as a DTC brand in 2012 and, for the last few years, has been riding a wave of hockey stick growthLast year, the company experienced more than 200% growth, thanks to new distribution channels like grocery and convenience stores. With this growth, Chomps’s marketing mix has also had to evolve
Company Info
Modern Retail
Modern Retail is a media brand established in 2019 under Digiday Media. It focuses on the transformation of the retail industry by providing insights into trends, challenges, and innovations. The brand covers various aspects of retail, including major retailers' strategies, shifts in consumer behavior, and advancements in technology. As a media outlet, Modern Retail produces articles, podcasts, and reports that analyze retail reinvention. Its content features earnings analyses, consumer responses to social media trends, and insights into promotional strategies from well-known retailers. The brand serves as a valuable resource for retail professionals, brands, and analysts, referencing major players in the industry.
New York, New York, United States
'+1 646-419-4357