Gabriela Ciurcu - Profile and Journalist Details
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Gabriela Ciurcu
Verified
Copy Editor, The Mane
Santa Clarita
Beats
Company Info
The Mane
The Mane Choice is a premium hair care brand founded in 2013 by Courtney Adeleye, focusing on the needs of multicultural consumers. Based in Madison, Alabama, the company was acquired by MAV Beauty Brands in 2019. The Mane Choice is dedicated to creating science-backed, nutrient-rich formulas that promote hair health, growth, and retention. In 2025, the brand underwent a significant rebranding, modernizing its logo and packaging to enhance its appeal and emphasize clinical efficacy. The Mane Choice offers a range of products, including The Alpha Collection, which is infused with biotin and essential vitamins to nourish hair. Their specialized solutions include edge controls, bond repair systems, and heat protectants. The brand is committed to ethical practices, providing cruelty-free formulations that are free from sulfates, parabens, and mineral oil. The Mane Choice aims to enrich the experience of multicultural consumers by prioritizing hair and scalp health while engaging with the community for continuous innovation.
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'+1 256-429-9085
Founded: 2013