Gadjo Sevilla - Profile and Journalist Details
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Gadjo Sevilla
Verified
Senior Analyst, EMARKETER
New York
Beats
Biography
Gadjo C. Sevilla is Senior Analyst, AI and Tech for EMARKETER. Gadjo has covered various aspects of technology including smartphones, laptops, business solutions, and app ecosystems. Gadjo’s work has appeared globally in various print and online publications including PCMag, Fortune, MacWorld Canada, PCWorld Canada, ITBusiness.ca, WhatsYourTech.ca, The Calgary Herald, The Toronto Star, and Metro News. You can follow him on Twitter @gadjosevilla, connect with him on LinkedIn
Consumer technology
Content
By Gadjo Sevilla| EMARKETER@ The news: US chip giants Nvidia and AMD are scrambling to build new factories and diversify their business strategies—two directions that will be expensive and time-consuming while resulting in short-term shortages and price increases for their customers. The US tightened export rules on Nvidia’s H20 GPU and AMD’s MI308 accelerators last week, forcing both to seek special licenses for China and other markets, per Bloomberg. Why it’s worth watching?
By Gadjo Sevilla| EMARKETER@ The news: With China and the US both imposing 145% tariffs on each other’s goods, there’s an increasing likelihood that the price of electronics and smartphones could rise, per CNBC. This could make midrange smartphones like Apple’s iPhone 16e, and Google’s Pixel 9a, both starting at $599, more attractive options to consumers, especially since neither model is made in China.
By Gadjo Sevilla| EMARKETER@ The news: A looming tariff on Chinese-made goods—including iPhones—sparked a retail frenzy that’s driving customers to buy the latest smartphones before prices spike up to 43% if Apple decides to pass off tariff costs to consumers. Apple stores nationwide saw weekend traffic rivaling the holiday shopping season, with many shoppers asking if prices would rise, per Bloomberg. Panic-buying reveals real-time consumer sentiment and market sensitivity to shifting economic trends.
Company Info
EMARKETER
EMARKETER is a prominent market research company based in New York City, specializing in digital marketing, media, and commerce. Founded in 1996, it became a subsidiary of Axel Springer in 2016. The company offers a subscription-based model that provides access to a wide range of resources, including industry reports, forecasts, charts, articles, interviews, case studies, and videos. EMARKETER aggregates and analyzes data from global sources to deliver insights into digital trends. With an annual revenue of $46.2 million and a team of approximately 307 employees, EMARKETER serves businesses and organizations looking to navigate the digital landscape effectively. The company's reports and forecasts are essential tools for making informed decisions in the digital marketing and commerce sectors. Matthias Braun is the CEO, leading the company's strategic initiatives.
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Founded: 1996